Hi, I’m Marie Zimenoff, CEO of CTL...

I’m a passionate advocate for career industry professionals and a decades-long practicing career coach myself. I’m so glad you’re here.

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The Now, The New & The Next in Careers

Certified Personal Brand Strategist (CPBS)

The only personal branding program used in 40 countries with thousands of clients.

Personal branding isn't the flavor of the month. It is a transformational process entrepreneurs, small business owners, executives, professionals, and job seekers use to find authenticity and articulate the branded value that makes them more influential, indispensable, and incredibly happy at work.

For your clients, personal branding is the future of career management -- a proactive solution for their long-term career success.

Personal branding launches your career -- boosting your confidence to know you are doing the best for your client, taking the right steps and not having to make it up as you go

After the CPBS program, you'll sound and feel like an expert -- exiting the spiral of constantly hunting new clients at a low price point with your new, long-term value proposition that converts your ideal clients.

In the Certified Personal Brand Strategist program, you will learn the Reach Personal Branding methodology – a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand.

You'll walk away ready to:

  • More confidently engage clients and consistently surpass client expectations
  • Articulate a unique value proposition to stand out in the crowded coach market
  • Produce replicable results and systemize client interaction with done-for-you workbooks
  • Attract more ideal clients and make more money with a turn-key personal branding business

Watch the Brand Update Free Call to Learn More

With the Certified Personal Brand Strategist program, you receive 3 certifications
(you can also take the 360Reach Analyst and Social Branding Certifications individually; use the links below to learn more):

360Reach Analyst Certification. As part of your Personal Branding Certification, you become certified to use 360Reach  the personal branding survey that has been used by more than a million people. It's fun! It's innovative! And it’s actionable!

Certified Personal Brand Strategist Certification. Learn the full process for guiding a client through extracting, expressing, and exuding their brand – PLUS get the workbooks, materials, and coaching skills you need for a turn-key personal branding business!

Social Branding Analyst Certification. Your client's first impression is digital – 90% of recruiters use social media and 80% of people research online before buying from a company. Become the guide your clients need to build a consistent online presence.

ICF Coaches Only:  When you complete the requirements for all 3 certifications (and attend all sessions live), you'll receive 18 ICF CCEs!

Have questions? You can set up a time to talk one-on-one with an instructor using this link.

The CPBS is now a lifetime certification. Recertification is required for the Certified Social Branding Analyst..

Register Today

January 2020 
Certified Personal Brand Strategist (CPBS) Training

Tuesday, January 28, 11:00 am – 12:00 pm Eastern-US-NY Time

Live attendance via webinar is required to receive ICF CCEs. This course is approved for 11 ICF CCEs (see details below).

  • Facilitators: Susan Chritton and Marie Zimenoff, Reach-Certified Personal Branding Master Strategists.
  • First live webinar on Tuesday, January 28, 2020.

As part of your CPBS training, you receive:

  • 3 certifications: Certified Personal Brand Strategist Training, 360Reach Certified Analyst Training, and Social Branding Certified Analyst Training
  • 18 hours of live webinar instruction with expert facilitators (not lecture!), including Master Branding Strategists Susan Chritton, Deb Dib, and Marie Zimenoff (see course schedule here)
    • 2 hours on learning the 360Reach assessment
    • 9 hours to dive deep into the personal branding process and get feedback on your work throughout the course
    • 7 hours to improve your process for coaching clients through the overwhelm of social branding - including how to prioritize and maximize activity on platforms
  • Comprehensive course materials and workbooks, including additional webinars featuring coaching from personal branding thought leaders
  • An opportunity to partner with another course participant to support each other throughout the course
  • Lifetime membership in the Certified Personal Branding Strategist community with regular opportunities to network and learn (for free!) as well as discounts on CTL events
  • 18 ICF CCEs -- with 8 Core Competency units -- for members of the International Coach Federation
    • 2 for 360Reach course (including 1 Core Competency unit)
    • 9 for CPBS course (including 5 Core Competency units)
    • 7 for the Social Branding course (including 2 Core Competency units)
  • Complimentary personal access to our full Reach Personal Brand on Demand Coaching Program (10 modules)
  • Learning Confirmation (quiz) to test your understanding of the course material
  • A PDF Certificate and a logo for your website
  • Designation as a Reach Certified Personal Branding Strategist
  • Discounts on purchases of 360Reach Surveys and the Personal Brand on Demand Program for your clients
  • Eligibility for the Advanced Training Programs where you can use the 360Reach with groups, deliver professional keynotes, and run workshops for companies or your own clients

**  You receive everything included in the 360Reach Certified Analyst program – click for details

**  You receive everything included in the Social Branding Certified Analyst program (we enroll you in the next available session) – click for details

Course Schedule – January 2020 – Live Webinars

Tuesdays, 11:00 am – 12:00 pm Eastern-US-NY Time
Please note class is offered for Australia/Asia time zones in August.

    The CPBS program also includes the the Certified Social Branding Analysts classes that start October and April (you can choose to start in October or wait until April).

        Personal Branding Programs

        Social Branding Analyst

        360Reach Analyst

        Advanced Programs (360Reach for Groups, Keynote, Masters)

        Upcoming Events

        January 2020 CPBS Training
        The program runs from Tuesday, January 28, through Tuesday, April 14, 2020. Pre-work starts on January 21, 2020 (no class that day). The first webinar is Tuesday, January 28, 2020.

        • Pre-work to be completed in advance of first live webinar.
        • Live Webinar Dates: See schedule below.
        • Meeting Time: 
        • Tuesday, January 28, 11:00 am–12:00 pm Eastern-US-New York City time
        • Visit http://www.timeanddate.com/ to determine your local time equivalent.
        • Via: Webinar (you must be able to logon to Zoom via a web browser).

        Questions? Email support@careerthoughtleaders.com


        Regular Registration Closes January 16, 2020

        Regular Registration:
        Single Payment: $2497.00 USD
        Multi-Payment: 3 Payments of $888.33 USD (billed every 30 days after 1st payment)

        CTL Associate Registration:
        Single Payment: $2250.00 USD
        Multi-Payment: 3 Payments of $800 USD (billed every 30 days after 1st payment)

        ACRW/ACPW Registration:
        Single Payment: $2250.00 USD
        Multi-Payment: 3 Payments of $800 USD (billed every 30 days after 1st payment)

        360Reach Analyst Registration:
        Single Payment: $1997.00 USD
        Multi-Payment: 3 Payments of $715.67 USD (billed every 30 days after 1st payment)

        Register Today

        The CPBS course is offered in late August and early February each year.

        Course Facilitator

        Susan Chritton is an Executive Career Coach, Master Personal Brand Strategist, Reach Personal Branding Certification Trainer, and author of
        Personal Branding for Dummies. She guides professionals looking to engage their authentic self in the world through personal branding. With her extensive experience in career development, she draws on her ability to identify each individual’s uniqueness and then arrange the variables in his or her life to map out a strategic direction. She facilitates programs in Personal Branding, Strengths-based leadership, and career transition. Her clients appreciate her solid grounded approach and trust her guidance through the coaching process.

        Fine Print

        A late fee of $75.00 USD will be charged for enrollments processed after regular registration closes. Registration is not guaranteed and will be granted based on availability. Contact support@careerthoughtleaders.com for assistance.

        Please read all the information below to ensure you understand our policies related to payments, refunds, certification requirements, deadlines, etc. prior to registration. If you have questions, please contact support@careerthoughtleaders.com.

        Learning Confirmation Requirement
        A Learning Confirmations (certification quizzes) must be completed by the deadline shown above. Late fees apply for Learning Confirmations submitted after this time.

        ICF CCEs
        If you wish to be granted ICF CCEs for this course, you must submit this request in writing after you register and PRIOR to the start of the course. Please send an email to support@careerthoughtleaders.com. Please let them know which class you signed up for and that you are seeking ICF CCEs. You must attend all class meetings live or we cannot provide you with CCEs. This course has been approved for eleven (11) ICF CCEs.
        Important: This course REQUIRES live attendance to receive ICF CCEs. If you cannot meet at the dates and times listed above, please consider enrolling in a future session when you can attend live. If you are not interested in receiving ICF CCEs, then this is not an issue for you. To learn more about the ICF, click here.

        Terms & Conditions
        As one of the certification requirements, each certification program participant will sign a license agreement that outlines the rights and terms for using the Reach Certified Personal Brand Strategist materials with clients. If you'd like to preview this agreement prior to registering, please contact Marie at marie@careerthoughtleaders.com. 

        Payment Policy
        Payment may be made via credit card (Visa, Mastercard, American Express), check, or wire transfer. We are unable to accept any other payments options. All multi payment plans require payment by credit card and are billed to your valid credit card every 30 days after your first payment. Issues will with any payments billing properly will be assessed additional fees.

        Wire Transfers / Payment by Check
        If you wish to enroll in a course, the wire transfer (or check) must be RECEIVED by CTL by no later than the date of the first live webinar. There is a wire transfer fee of $175.00 per course, in addition to the course fee, and it is non-refundable. There is no fee for sending a manual check, however we do assess a $175.00 fee for NSF (insufficient funds) checks.

        To pay by wire, email support@careerthoughtleaders.com 

        Please follow these instructions to pay by check:

        1. Make check payable to CTL
        2. Mail check to

        CTL / Marie Zimenoff
        3115 East Lion Lane, Suite 160
        Salt Lake City, UT 84121

        3. If you need us to send you an invoice for your company to pay, please send a single email to support@careerthoughtleaders.com that includes the following information:
        — Your full name and mailing address (and company name) – we need this information to prepare and invoice for you.
        — The name of the course you’re enrolling in
        — The session you’re enrolling in (list dates and times)

        Refund Policy

        Please email support@careerthoughtleaders.com to request a refund. Please provide your full name, email address you used for registration, the name of the course you registered for, and the date you registered. You can find this information on the receipt you received when you registered.

        • If you request a refund on or before the program start date, you’ll receive a 100% refund less a $150.00 administrative fee. If you paid via wire transfer, the additional wire transfer fee of $175.00 is also non-refundable. Please allow up to 2 weeks for funds to be wire transferred back to you.
        • If you request a refund the day after the program starts and on or before the first webinar, you’ll receive a refund of 50% of funds paid, less a $150.00 administrative fee. If you paid via wire transfer, the additional wire transfer fee of $175.00 is also non-refundable. Please allow up to 2 weeks for funds to be wire transferred back to you.
        • There are no refunds for the course after the first webinar.

        Questions? Contact Reach support at support@careerthoughtleaders.com.

        Contact Us

        Career Thought Leaders Consortium

        3115 E Lion Lane, Salt Lake City, UT 84121

        Questions about CTL?

        Email marie@careerthoughtleaders.com 

        or call 855-333-5793.

        Connect With Us


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