The Now, The New & The Next in Careers
Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market ... and guide clients to do the same.
Are you ready to finally have the tools and confidence you need to...
...lead clients through more transformational engagements?
...articulate a unique value proposition to stand out in a crowded coaching market (and help clients stand out from their peers)?
...have a repeatable process and structure so you can focus on each client and know every client will get outstanding results?
...attract more ideal clients and make more money with a done-for-you, customizable personal branding strategy business?
If so, then it’s time to become a Certified Personal Branding Strategist!
The next live class starts in September
Personal & Digital Branding Strategist Programs:
The personal branding program suite includes 3 programs. Mix and match or get all 3:
In all programs, you’ll interact with your course instructor and fellow participants from around the globe during live, interactive webinars. You'll actively engage to define and articulate your personal brand while learning how to implement the process with clients.
(All webinars are recorded in case you cannot attend live.)
Plans and Coursework
You’ll receive plenty of course materials that will help personalize the program for your needs, including your own 360Reach Personal Branding Survey, a comprehensive workbook with exercises to use with clients, and coaching plans to structure your engagements and assist in sales conversations.
This is a hands-on course and we’re here to help you implement! You’ll have a buddy coach, who will coach you through applying the personal branding process for yourself throughout the program. Plus, your instructor, Susan Chritton, will give you feedback as you share in class and be available to answer any questions you may have.
Accountability & Social Proof
You'll feel confident that you’re ready to deliver effective personal branding strategy services to your clients with our end-of-program Learning Confirmation quiz, then show off what you’ve learned! You’ll receive a PDF certificate and logo for your website, plus designation as a Certified Personal Branding Strategist.
(The 360Reach & Certified Personal Branding Strategist are lifetime certifications. The Digital Branding Strategist certification requires annual renewal.)
Listen in as Irem shares her story
Irem, a CPBS student from Turkey, shares what the program meant for her business.
Personal Branding Certification Programs
Registration & Pricing
Certified Personal Branding Strategist (CPBS)
- 6 hours of training with live, interactive webinars (see schedule)
- in-class feedback on your personal brand foundation and communication from instructors and peers
- peer coaching to clarify your brand and coaching processes
- worksheets and coaching questions to extract, express, and exude your unique promise of value and coach clients to do the same
- lifetime certification community and benefits
- 6 Continuing Education Credits
BUNDLE & SAVE Certified Personal Branding Strategist, 360Reach Analyst AND
- 13+ hours of live, interactive webinars (see schedules)
- 360Reach Analyst lifetime designation and training in using the Personal Brand Survey
- in-class feedback on your personal and digital brand strategies
- peer coaching to clarify your personal and digital brand
- worksheets and coaching questions to extract, express, and exude brand and coach clients to do the same
- lifetime certification community and benefits (digital branding requires annual renewal)
- monthly digital branding updates (what's new on LinkedIn, IG, FB, and more!)
- 15 Continuing Education Credits
Meet Your Instructor
When I was young my favorite board game was called Careers. I loved that I got to choose my formula for fame, fortune and happiness, and then create my own winning strategy. It had a special magic. Now, as an Executive Coach, I use my magic to guide thousands of people through changes in their lives. I help them understand and develop their unique formulas and strategies—even if they come to me with blank slates.
The outcome? My clients enhance their careers, work towards their goals and live more authentic and satisfying lives. They play by their rules—and they love it. What is your formula for a good life? Do you love it?
Through 20+ years of work in the careers field as Master Career Counselor, Master Personal Branding Strategist and Hudson Certified Master Coach, I’ve found that I love Personal Branding. It’s one of the best tools I use to help my clients find their formulas. That’s why I wrote Personal Branding for Dummies. I’m grateful that my readers made it the #1 Personal Branding book on Amazon for years.
Part of my personal brand is a commitment to my profession and the community. I serve on the Board of the Career Thought Leaders think tank; facilitate Personal Branding certification programs; train coaches to align their brands with their practices; and speak on Personal Branding, Career Development and Positive Psychology.
In my free time, I enjoy family and friends, attend classes, participate in book clubs, travel the world and ride my red Vespa to yoga class.
MY unique formula?
Deep knowledge, good judgment and intelligence. Adventure, enthusiasm and curiosity. A lively sense of humor, unbridled optimism and a laugh that bubbles up. And that Vespa…