Hi, I’m Marie Zimenoff, CEO of CTL...

I’m a passionate advocate for career industry professionals and a decades-long practicing career coach myself. I’m so glad you’re here.

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The Now, The New & The Next in Careers

Get the tools 1000s of coaches in 40+ countries are using to stand out in a crowded market ... and guide clients to do the same.

Are you ready to finally have the tools and confidence you need to...

...lead clients through more transformational engagements? 

...articulate a unique value proposition to stand out in a crowded coaching market (and help clients stand out from their peers)?

...have a repeatable process and structure so you can focus on each client and know every client will get outstanding results?

...attract more ideal clients and make more money with a done-for-you, customizable personal branding strategy business?

If so, then it’s time to become a Certified Personal Branding Strategist!

Personal & Digital Branding Strategist Programs:

The personal branding program suite includes 3 programs. Mix and match or get all 3:

  1. 360Reach Analyst: get certified to use the 360Reach - a personal branding survey used by more than 1 million people. It's fun, innovative, and actionable!
  2. Certified Personal Branding Strategistlearn the full process to guide clients through extracting, expressing, and exuding their brand - PLUS get "done-for-you" materials to use in client engagements.
  3. Digital Branding Strategist (formerly Social Branding Analyst)get all the tools you need for you and your clients to create a strategy for managing your digital and social brand!
Live, Interactive Webinars

In all programs, you’ll interact with your course instructor and fellow participants from around the globe during live, interactive webinars. You'll actively engage to define and articulate your personal brand while learning how to implement the process with clients.

  • Certified Personal Branding Strategist & 360Reach Analyst combined program includes 11+ hours of training (see schedule).
  • Certified Digital Branding Strategist (formerly Social Branding Analyst) program includes 5 90-minute webinars.

(All webinars are recorded in case you cannot attend live.) 

Plans and Coursework

You’ll receive plenty of course materials that will help personalize the program for your needs, including your own 360Reach Personal Branding Survey, a comprehensive workbook with exercises to use with clients, and coaching plans to structure your engagements and assist in sales conversations.


This is a hands-on course and we’re here to help you implement! You’ll have a buddy coach, who will coach you through applying the personal branding process for yourself throughout the program. Plus, your instructor, Susan Chritton, will give you feedback as you share in class and be available to answer any questions you may have.

Accountability & Social Proof

You'll feel confident that you’re ready to deliver effective personal branding strategy services to your clients with our end-of-program Learning Confirmation quiz, then show off what you’ve learned! You’ll receive a PDF certificate and logo for your website, plus designation as a Reach Certified Personal Branding Strategist.

(The 360Reach & Certified Personal Branding Strategist are lifetime certifications. The Digital Branding Strategist certification requires annual renewal.)

Listen in as Irem shares her story

Irem, a CPBS student from Turkey, shares what the program meant for her business.

Personal Branding Certification Programs
Registration & Pricing

Certified Digital Branding Strategist (CDBS)

- 8 hours of training including 7 hours of live, interactive webinars (see schedule)

- training and certification to use the 360Reach Survey and become a 360Reach Analyst

- processes to set digital brand strategy

- peer coaching to clarify your brand and coaching processes

- lifetime certification community (360Reach); annual renewal (CDBS)

- monthly digital branding updates

- 9 Continuing Education Credits

Certified Personal Branding Strategist (CPBS)

- 11 hours of training including 10 hours of live, interactive webinars (see schedule)

- training and certification to use the 360Reach Survey and become a 360Reach Analyst

- in-class feedback on your personal brand foundation and communication from instructors and peers

- peer coaching to clarify your brand and coaching processes

- worksheets and coaching questions to extract, express, and exude brand and coach clients to do the same

- lifetime certification community and benefits

- 11 Continuing Education Credits

BUNDLE & SAVE Certified Personal Branding Strategist AND
Digital Branding Strategist

- 18 hours of training, including 17 hours of live, interactive webinars (see schedules)

- training and certification to use the 360Reach Survey and become a 360Reach Analyst

- in=class feedback on your personal and digital brand strategies

- peer coaching to clarify your personal and digital brand

- worksheets and coaching questions to extract, express, and exude brand and coach clients to do the same

- lifetime certification community and benefits (digital branding requires annual renewal)

- monthly digital branding updates (what's new on LinkedIn, IG, FB, and more!)

- 18 Continuing Education Credits

  • 11 for CPBS (6 core competency)
  • 7 for Digital Branding (2 core competency)

360Reach Analyst

- 360Reach Analyst Certification; access to lifetime certification community

- 2 hours of recorded video training; get certified to use the 360Reach Survey on your schedule

- 1 hour of coaching to answer questions and gain insights from your 360Reach Survey

- Continuing Education Credits (1 core competency)

Course Schedule

Course Schedules

Digital Branding (CDBS): If you select the training program package that includes the Certified Digital Branding Strategist, you can begin that program on April 8, 2021.
See the schedule here.

360Reach Analyst: For the 360Reach Analyst only, complete the program on your own schedule by watching the recordings and scheduling your one-on-one coaching. You'll receive access shortly after completing registration.

Personal Branding Strategist (CPBS): The Certified Personal Branding Strategist is now offered in a new format with 7 classes (90 minutes each) full of learning, peer coaching, and hands-on work to transform your brand and your personal branding processes for clients. 

CPBS Session 1 - August 24 - 3:00 to 4:30 PM US ET

CPBS Session 2 - August 31 - 3:00 to 4:30 PM US ET

CPBS Session 3 - September 7 - 3:00 to 4:30 PM US ET

CPBS Session 4 - September 14 - 3:00 to 4:30 PM US ET

CPBS Session 5 - September 21 - 3:00 to 4:30 PM US ET

CPBS Session 6 - September 28 - 3:00 to 4:30 PM US ET

CPBS Session 7 - October 5 - 3:00 to 4:30 PM US ET

Meet Your Instructors

Susan Chritton

When I was young my favorite board game was called Careers. I loved that I got to choose my formula for fame, fortune and happiness, and then create my own winning strategy. It had a special magic. Now, as an Executive Coach, I use my magic to guide thousands of people through changes in their lives. I help them understand and develop their unique formulas and strategies—even if they come to me with blank slates.

The outcome? My clients enhance their careers, work towards their goals and live more authentic and satisfying lives. They play by their rules—and they love it. What is your formula for a good life? Do you love it?

Through 20+ years of work in the careers field as Master Career Counselor, Master Personal Branding Strategist and Hudson Certified Master Coach, I’ve found that I love Personal Branding. It’s one of the best tools I use to help my clients find their formulas. That’s why I wrote Personal Branding for Dummies. I’m grateful that my readers made it the #1 Personal Branding book on Amazon for years. 

Part of my personal brand is a commitment to my profession and the community. I serve on the Board of the Career Thought Leaders think tank; facilitate Personal Branding certification programs; train coaches to align their brands with their practices; and speak on Personal Branding, Career Development and Positive Psychology.

In my free time, I enjoy family and friends, attend classes, participate in book clubs, travel the world and ride my red Vespa to yoga class.

MY unique formula?
Deep knowledge, good judgment and intelligence. Adventure, enthusiasm and curiosity. A lively sense of humor, unbridled optimism and a laugh that bubbles up. And that Vespa…

Jacqueline Peros 

For me, personal branding has always been, well, a truly personal endeavor. After gaining 20 years of marketing and branding experience in the tech world, I’ve shifted my focus to one that’s part advocate, part masterful career coach: using my tech-world branding expertise to inspire women to know and communicate their value in the workplace. 

It’s not just about finding right-fit employment opportunities—it’s about giving women the confidence to know that no matter their background or education level, they’re capable of visualizing career opportunities and landing a job that paves the path to financial independence and, most importantly, their true potential. I’m their partner on that journey. 

As a certified master personal brand strategist and image consultant, my holistic approach to career coaching serves an even greater purpose than just job placement or satisfying corporate social responsibility initiatives. I’m shifting the way employers view an ideal candidate while also transforming how a candidate sees herself. I give women confidence and enable them to articulate their unique attributes and confidently talk about their value. Because working to empower women on their professional paths isn’t just a profession. To me, it’s personal. 

Contact Us

Career Thought Leaders Consortium

3115 E Lion Lane, Suite 160, Salt Lake City, UT 84121

Questions about CTL?

Email marie@careerthoughtleaders.com 

or call 855-333-5793.

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