Log in

Issue 99 | June 10, 2016

"I'm not afraid of storms, for I'm learning how to sail my ship."
– Louisa May Alcott, Writer

Master-E-Session: How to Build Your Credibility
& Business Through Speaking
Today, June 10, 2016 -- Noon Eastern

(Or register to access the recording)

Details & Registration



  • Business Infographic: 5 Ways to Promote Your Small Business Online
  • Social Media: Little-Known LinkedIn Features that Deliver Big Rewards
  • Public Speaking: "Um" and "Like" and Being Heard
  • Career Advancement: The Nuances of Negotiating
  • Recruiter Perspective: Hiring Remote Workers
  • Workplace Success Video: Your Body Language Shapes Who You Are


  • Colleague Earns Prestigious Credential
  • Colleague to Speak at NCDA Conference


  • Master-E-Session: How to Build Your Credibility & Business Through Speaking
  • CTL Associate Quarterly Call with the Board
  • Coaching Students in Career Exploration and Expanding Awareness of Nontraditional Careers
  • Playbook for Teens – STE@M™ Mentoring Program
  • Veterans Career Transition and Advancement: Eliminating the Threat from Predatory Educational Institutions



Master-E-Session: How to Build Your Credibility & Business Through Speaking

Career professionals inside organizations and in private practice are often called on to deliver workshops, webinars, and other presentations. These can be great opportunities to grow your brand and increase participation in programs (or get business!). If you've tried speaking and didn't get the results you were hoping for, or have been thinking about speaking but not sure how to get started, this webinar is for you!

Speaking expert Denise Hedges will join CTL CEO Marie Zimenoff for this content-packed session. We'll share secrets for planning, delivering, marketing, and pricing speaking engagements to increase learning, win over audiences, and have the impact you want to have.

Tools and information provided in this Master-E-Session will help you:

  • Determine what types of speaking engagements will be best for you.
  • Define or refine your speaking topic list and overall brand as a speaker.
  • Prepare better to deliver impactful presentations based on your audience and speaking style.
  • Market yourself as a speaker on a website, printed materials, social media, and more, including building a media kit.
  • Deliver presentations that captivate an audience, engage participation, and build your credibility.
  • Turn speaking engagements into action – whether that is a complimentary consultation to get more business, product sales, or more participation in your career center's programs.

Whether you are in business or speaking within your organization, we'll provide tips and strategies for providing a captivating presentation that demonstrates your expertise – helping you advance your career, build your business, and increase participation in your services!


The session will be recorded and all registrants will receive access to the materials, live session, and recording.


This past Wednesday, CTL Associates received an email about a new perk just for Associates: A "Business Discount" with Office Depot. Associates can now access deep discounts, especially on print and copy services. For my presentation at the ATD Conference a few weeks ago, for instance, 600 color impressions were less than $150!!!

Read more and download your purchasing card using the links in the email or in the CTL Associate area of the website today (you must be logged in). If you print for presentations (a good practice for effective speaking), this discount alone could pay for your membership in no time! If you have trouble logging in, please let us know.

Not an Associate? Join today for a $399 lifetime fee.


2016 NCDA Global Career Development Conference
Marie Zimenoff (CEO – CTL and RWA) and CTL Board Member Ruth Pankratz will be presenting a pre-conference session, "Building a Career Practice that Enhances Well Being for You and Your Clients," at the NCDA conference on June 29 at 1:30 pm. They will also be leading a roundtable, "Capturing a Search for Meaning in Powerful Resumes and LinkedIn Profiles with Personality," on June 30 at 12:45 pm. Please let Marie know if you'll be there as she's always excited to see fellow NCDA goers (this will be her 10th NCDA conference!).


Business Infographic: 5 Ways to Promote Your Small Business Online (Social Media Today)
This article provides great reminders and tips to refocus your marketing efforts – from the purpose of your website and the importance of mobile to tips for using social media and blogging.

Social Media: Little-Known LinkedIn Features that Deliver Big Rewards (Forbes)
LinkedIn profiles feel like a moving target sometimes with the constantly changing features. In this article, William Arruda outlines some of the tricks you and your clients may not know about to make your profile even more effective. We cover the "how to" for many of them in the Academy Certified Profile Writer course – now available self-paced!

Public Speaking: "Um" and "Like" and Being Heard (Seth Godin)
Do you ever listen to a speaker and find yourself tuning out or losing interest? We judge speakers based on voice – not just what is said, but how it is said. This article provides practical tips for removing these phrases so you can be taken seriously. Be an even better speaker through the training and resources provided in the Master-E-Session on speaking for credibility.

Career Advancement: The Nuances of Negotiating (HuffPost Business)
We often hear and talk about "win-win" negotiations. But do we know how to achieve it? Read this article for a few tactics that will help you negotiate so that everyone wins.

Recruiter Perspective: Hiring Remote Workers (Recruitee Blog)
If you are working with clients that want to work remotely, this article provides the recruiter perspective on why they consider that option for a position, where they recruit, and more.

Workplace Success Video: Your Body Language Shapes Who You Are (TED)
If you haven't seen this TED Talk by Amy Cuddy recently, it is a great reminder of our power to change the perceptions of others through our body language.



Congratulations to Ruth Pankratz, the latest career professional to earn her Master Resume Writer (MRW) credential from Career Thought Leaders. Ruth has demonstrated her expertise as a true master of the art of resume writing by earning one of the world's most elite credentials. Kudos, Ruth!


Dr. Janet Wall will also be speaking at the NCDA Conference in Chicago. Her topic, titled "Interests and Abilities: Better Together for Career Development," is scheduled for June 30, 2016, from 12:45-2:00 pm.

Please email your kudos, upcoming events, or latest happenings to me at so that I can share them with everyone!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)

Master Resume Writer (MRW)
Credentialed Career Manager (CCM)


Visit the 2016 Calendar of Events for all CTL and RWA events this year.

June 13, 2016, Noon Eastern
CTL Associate Quarterly Call with CTL Board

In this CTL Associate Call, we'll be talking about work-life balance with CTL Board Member Michelle Carroll as we prepare to head into the summer months. The call is open to all CTL Associates. Grab a pen or your favorite note-taking app and get ready to dial in! CTL Associates ... Watch for an email from Marie Zimenoff with call-in details. You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.

June 21, 2016, 1:00 pm Pacific
Playbook for Teens – STE@M™ Mentoring Program

Join Cari Vinci to learn about an innovative, award-winning toolkit designed for 8-12th grade girls to increase their interest & success in STEM careers. The Playbook was created in response to Science, Technology, Engineering & Math Industry employer outcry about the lack of women and diversity in STEM careers. The STE@M™ Mentoring program uniquely combines proven education and business best practices. The curriculum blends inspiration, research, learning, fun, STEM career planning and team building. The program can be delivered one-on-one, in groups or in school. Learn more here.

June 23, 2016, 1:00 pm Eastern
Veterans Career Transition and Advancement: Eliminating the Threat from Predatory Educational Institutions

As the popularity of the Post 9/11 GI Bill has increased among veterans, some schools have seen it as a way to bolster their enrollment and revenue. Targeted and predatory recruiting of service members and veterans by some schools began to draw the ire of many in higher education, as well as the government officials who created the Post 9/11 GI Bill. Military-connected students began complaining about being duped into using all of their benefits on education programs they were unable to complete at certain schools. This webinar will inform those who address career issues with military veterans about higher education compliance considerations impacting military-connected students. Register here.

July 19, 2016, Noon Eastern
Coaching Students in Career Exploration and Expanding Awareness of Nontraditional Careers

This course is for secondary or postsecondary teachers, counselors, career coaches, or others supporting students in career exploration. You will learn how to partner with students to explore a variety of career pathways, including those nontraditional by gender. Your students will benefit by gaining fresh perspectives on career options, enhanced decision-making skills, and increased confidence. Participants will walk away with tips, tools, and strategies to coach students on career exploration and expand student awareness of diverse career options. Read more here.

CTL Associates: Be on the lookout for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all of our CTL Associates several times each month, so be sure to check them out!

Want to get in on the opportunities? Join as a CTL Associate today!



Fill out my online form.

Upcoming Events

Copyright 2016-2019 Career Thought Leaders

3115 East Lion Lane Suite 160, Salt Lake City UT 84121

Powered by Wild Apricot Membership Software