SEP 23 | How to Build an Inclusive Brand for Your Career Services Business

Join branding experts Marietta Gentles Crawford and Wendy Steele as they share practical steps for building an inclusive brand for your career services business. We'll talk about why inclusivity matters and how to create an inclusive niche that improves reach, visibility, and profitability for your business. You'll also learn how to adjust your marketing messages, imaging, and strategies to build a diverse community, how to address your own bias when serving customers and talking to prospects, and more!

OCT 1 | Certified Digital Branding Strategist Program Starts

Building a digital brand is no longer a "nice-to-have," it is a necessary step to building a sustainable business, advancing a career, and quickly transitioning in the global world of work.
Digital branding for job search has also become more complex, with 66% of recruiters looking at Facebook, 25% sourcing or screening through Instagram, and technologies that scan all online activity to score candidates on personality traits.

In the Digital Branding Strategist certification program, you get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

You'll walk away with processes and coaching tools to:

• Overcome the mental anguish that makes clients insecure about increasing their online visibility
• Stop stressing about becoming an "influencer" and start attracting the right followers to achieve your goals
• Stand out from the crowd and build a digital brand that's unique, memorable, and authentic
• See tangible results, like increased qualified leads for business, jobs, speaking engagements, and more
• Stop worrying about what to post and when and develop a consistent process that leads to engagement and visibility

You get done-for-you tools to implement with clients (and yourself!) right away:

• Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
• Resources for working with entrepreneurs, business owners, leaders, job seekers, and more

Plus, one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!

CTL ASSOCIATE NEWS & OPPORTUNITIES

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

• View the recording of the last CTL Associate Call discussing COVID market trends and job search strategies.

• Promotion Opportunity: Share Your Expertise on The Career Confidante Radio (120,000 listeners annually and growing!).

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

Please email your kudos, upcoming events, or latest happenings to me at marie@careerthoughtleaders.com so that I can share them with everyone!

Career Change: 61% of Women Are Planning a Major Career Change Post-Pandemic (Forbes)
This article shares data around how women have been impacted by the pandemic and what they plan to do moving forward – from setting up businesses to changing careers.

Education: How Mid-Career Workers Are Retraining Themselves for the Jobs of the Future (CNBC)
As we look toward 2021 trends, education is at the top of the list and this article shares how individuals around the world are taking education into their own hands.

Employment & Diversity: White Workers Are Getting Hired Back Twice as Fast as Black Workers (HuffPost)
As the labor market tightens, bias in hiring is an important factor for us to consider in our work with clients – from age, to race, neurodiversity, and beyond.

Workforce Trends: Warning for Recruitment Leaders (Global Recruiter)
This article talks about the shifts in workforce skills and the gaps employers are seeing, plus how recruiters are starting to shift practices to fill these gaps. How will this shift your strategies for positioning clients – especially career changers?

Trends: 2021 Career Industry Trends Preview (CTL Video)
We are ramping up for our annual trends event, Career Jam: Where Experts Forecast The New & The Next! This video goes through some of the information we're pulling together to inform the event, which will run November 16–20. Download last year's White Paper full of trends and practical tips here and let us know if you want information for this year's event.

Campus Social: Facebook Launches Student-Only Networking Site (Inside Higher Ed)
It seems that Facebook has a ploy for getting Generation Z back to the platform. Content on this app will only be seen by others in the same institution. How could career services benefit from this new platform?

Colleagues Earn Prestigious Credentials

Kudos to Shannon Pound, Phillip Braddy, Dula James, and Lois Freeke on earning the Academy Certified Resume Writer credential from Resume Writing Academy. You have worked hard to perfect your writing, improve your strategy, and join a community of elite writers across the globe. We are thrilled to have you in the ACRW community!

Kudos to Denise Durgin, Charmaign Lomastro, Mary Ann Victor, Sharla Taylor, Robbie Sewell, and Teena Evert who earned the Certified Hidden Job Market Coach credential from Career Thought Leaders. You are now among a growing group of coaches who've created more structured processes for job seekers to achieve their goals even faster!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Branding Strategist (CPBS)
Certified Digital Branding Strategist (CDBS)
360Reach Analyst

Visit the 2020 Calendar of Events
for all CTL and RWA events this year.

CTL & RWA EVENTS

September 15, 2020 | 4:00PM-4:30PM US ET
Trend Tuesday Live

Join us live every Tuesday at 4pm ET to talk about the latest trends in career services, leadership development, and all things career. We'll be sharing some of the insights from the latest trends white paper based on our annual Career Jam event. You'll also get updated on the very latest in the industry and trends in job search, LinkedIn, branding, resume writing, coaching, business development, and more. RSVP to get weekly reminders.

September 23, 2020 | 4:00PM-5:30PM US ET
How to Build an Inclusive Brand for Your Career Services Business

Join branding experts Marietta Gentles Crawford and Wendy Steele as they share practical steps for building an inclusive brand for your career services business. We'll talk about why inclusivity matters and how to create an inclusive niche that improves reach, visibility, and profitability for your business. You'll also learn how to adjust your marketing messages, imaging, and strategies to build a diverse community, how to address your own bias in when serving customers and talking to prospects, and more! Learn more and register.

October 1, 2020 | 3:00PM-4:30PM US ET
Digital Branding Strategist Certification (October 2020)

This innovative certification gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought-leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. They expand their brand community. They increase their performance and reach their goals. Learn more and register today.

PARTNER EVENTS

September 24, 2020 | 1:00PM-4:00PM US ET
Virtual COACH Program

This 3-hour skill-building session teaches 6 Pillars for Virtual Excellence and a brain-based, 4-step approach for effective virtual coaching sessions. You get interactive, applied training fortified with slides, activities, and a robust handout.

September 25, 2020 | 10:00AM-11:30AM US ET
October 1, 2020 | 4:00PM-5:30PM US ET
Asperger's/Autism Employment Coach Certification

This 11-week program is a "deep dive" for professionals who want to assist individuals on the spectrum! It features live instruction over the Internet and a supervised practicum.

The weekly sessions feature discussions, interactive exercises, and case studies. Assignments include readings, short answer questions, and case study reviews. The 6-week practicum includes personalized feedback and mentoring. The program qualifies for 23 GCDF credits.

You will learn in detail how adults are impacted at work, as well as tools and techniques to help them choose the right job/career, get hired, and maintain employment.

Fall groups begin on September 25 and October 1, 2020. Click here for details and to request an application. Group size is limited.

2020 CALENDAR OF EVENTS

FROM CAREER THOUGHT LEADERS (CTL)
& RESUME WRITING ACADEMY (RWA)