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Issue 267 | September 26, 2019

"Being able to think about how you think is a sign of higher intelligence." – Author Unknown

Social Branding Strategist Program
Starts October 10
Learn More & Register Today

Join Us for a Hosted Lunch in Prague
October 23; All Career Pros Welcome!
Learn More & RSVP Today

Career Jam: Where Experts Forecast The New & The Next
Topics Announced for November 22 Event
Learn More & Register Today


  • Social Branding Strategist
  • Prague Career Professionals Meetup
  • Career Jam: Where Experts Forecast The New & The Next
  • Join Us in Person at These Upcoming Events
  • CTL Associate News & Opportunities


  • LinkedIn: A Satirical Tutorial to Our Features
  • Social Networks: 3 Reasons to Pay Attention to Niche Networks
  • Workplace Trends: How These Professionals Built a Successful Remote Career
  • Resume: Applicant Tracking System Myths & Realities
  • Business: Know Your Worth: 15 Tips for Setting Your Rates as a New Freelancer


CTL & RWA Events

  • Certified Social Branding Strategist Program
  • CTL European Colleague Meeting at ICF (Prague)
  • CTL Professional Development Symposium 2020 Vision (Philadelphia, USA)

Partner Events

  • Pricing & Packaging Career Services
  • Building Your Career Coaching Story
  • The European Career Services Event
  • Training from the BACK of the Room
  • International Coach Federation Converge (Prague)


OCT 1 | Registration Closes for Social Branding Strategist Training Program

Building a digital brand is no longer a "nice-to-have," it is a necessary step to building a sustainable business, advancing a career, and quickly transitioning in the global world of work.

Social branding for job search has also become more complex, with 66% of recruiters looking at Facebook, 25% sourcing or screening through Instagram, and technologies that scan all online activity to score candidates on personality traits.

In the Social Branding Strategist certification program, you will learn real-world strategies and get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

You'll walk away with processes and coaching tools to:

  • Overcome the mental anguish that makes clients insecure about increasing their online visibility
  • Stop stressing about becoming an "influencer" and start attracting the right followers to achieve your goals
  • Stand out from the crowd and build a digital brand that's unique, memorable, and authentic
  • Stop worrying about what to post and when and develop a consistent process that leads to engagement and visibility

You get done-for-you tools to implement with clients (and yourself!) right away:

  • Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
  • Resources for working with entrepreneurs, business owners, leaders, job seekers, and more

Plus, one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!

Regular registration closes October 1.

Learn more and register.

OCT 23| CTL Hosted Luncheon at ICF Converge

As a sponsor for the ICF Converge event happening in Prague, CTL will be hosting an event on Wednesday, October 23. This event is open to all interested coaches (you do not have to be an Associate or attending Converge to join us).

Learn more and RSVP for this limited-space hosted luncheon!

NOV 22| Career Jam: Where Experts Forecast The New & The Next

Calling all career industry visionaries! If you're driven to be on the leading edge of the latest trends, if your mind is often in overdrive thinking up new ways to improve client's careers and boost their success, if you thrive on collaborating with industry colleagues about what is working now and what might be coming next, you won't want to miss the conversations taking place November 22, 2019.

Share your thought-leadership ... and gain valuable insights ... as we discuss this year's peer-selected megatrends:

How Does Career Jam Work?

Career Jam ... celebrating its 10th anniversary ... runs in two parts.

First, join us for an exclusive webinar on November 14th, 2019, where you'll learn about this year's megatrends. Whether you join us live or listen to the recording, you'll get the background information on the trends and tips on disrupting habits and questioning the status quo.

Then, on November 22nd, 2019, you'll gather with colleagues (virtually or in-person at locations around the world) to brainstorm about how these trends are impacting – and will impact – the careers landscape. You'll network and share best practices for our work with clients in light of this new information.

Learn More About Career Jam & Join the Conversation

Upcoming Conference Appearances – Join Us Live

Marie and Susan Chritton, Master Branding Strategist and Instructor for the Certified Personal Branding Strategist program, are honored to be selected as presenters at ICF Converge in Prague, October 23–26, 2019. The presentation will be on Thursday and Friday about writing bios and social media profiles to attract your ideal clients.


CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!


LinkedIn: A Satirical Tutorial to Our Features (Duke Chronical)
If you need a laugh, this satirical description of LinkedIn and its features will deliver!

Social Networks: 3 Reasons to Pay Attention to Niche Networks (Entrepreneur)
While it is important to stay up on trends in the big players in social media, the opportunities for clients to connect with targeted audiences may lie beyond them. This article shares why you and your clients need to pay attention to niche communities ... and don't miss the link that shares the top six niche networks.

Workplace Trends: How These Professionals Built a Successful Remote Career (Fast Company)
Although working remotely can negatively impact career advancement, it doesn't have to. Remote work is growing in popularity and these are important considerations for clients who are remote or considering it.

Resume: Applicant Tracking System Myths & Realities (Career Confidante Radio)
While we encourage job seekers to network and not apply solely online, with 95% of the Fortune 500 using applicant tracking systems (ATS) in their hiring process, it is important to know the latest on what works and what doesn't in the nearly 400 systems out there. Listen in as Cheryl Minnick gives you the highlights!

Business: Know Your Worth: 15 Tips for Setting Your Rates as a New Freelancer (Forbes)
Whether you are new in business, taking on a new type of project, or thinking it is time to revisit your rates, this is an excellent resource!


Visit the 2019 Calendar of Events for all CTL and RWA events this year.


October 10, 2019 | 3:00PM-4:30PM US ET
Certified Social Branding Analyst Program

This innovative certification gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. Register now.

October 23, 2019 | Career Thought Leaders European Colleague Meeting at ICF (Prague)

Connect with your career colleagues in Prague! If you are attending the ICF Converge event (or just want to connect), join your colleagues for a luncheon and discussion event on Wednesday, October 23. This event is open to all interested coaches (you don't have to be a CTL Associate or be attending Converge to join us). Learn more and RSVP for this limited-space hosted luncheon.

April 20–22, 2020 | Career Thought Leaders Professional Development Symposium

Save the date for this annual opportunity to gather with Career Thought Leader colleagues! You won't want to miss Vision 2020: Thriving in an Uncertain World. More information and registration coming soon.


September 30, 2019 | 6:30 PM ET
Pricing & Packaging Career Services

As business owners in the career services industry, we want to help clients achieve their career goals and build sustainable businesses. When we set and evaluate our pricing structures, we consider our market, our business operations, our position in the market, and our desire to serve. In this webinar, CTL CEO Marie Zimenoff will share data on pricing for career services, models for setting your prices, and a bit of the fascinating psychology behind pricing. You'll walk away ready to evaluate and confidently quote prices to serve clients while earning a wage that honors your value. The best part: The webinar is free as part of the NCDA webinar series! As this is offered on a holiday, if you have questions after listening to the recording, please email them to RSVP to attend live or get the recording.

October 9, 2019 | 6:00 PM ET
Building Your Career Coaching Story

Join the Career Coaching Community of Practice and Marie Zimenoff as she teaches best tips on building your career coaching story. Branding expert, Marie Zimenoff, will guide you through the process of building a story and how to coach your clients to do the same. You will walk away with the building blocks of your core message, defined target audience, and tools you can use to coach your clients to stand out from the crowd. Free for ICF members; $35 for non-members. Register here.

October 9–10, 2019
The European Career Services Event

Join fellow European career service leaders to discuss the future of work, including the recruitment of graduates, case studies from colleagues, and discussion of how artificial intelligence and machine learning can bridge education and employment. If you are a career service leader and interested in attending, you can register your interest here.

Oct 10-11 @ MD | Oct 15-16 @ MD | Nov 12-13 @ MI | Mar 19-20 @ NC |Training from the BACK of the Room

This is great training for teachers, trainers, and coaches! Crafted by Sharon Bowman, based on current brain science, and delivered by Career Thought Leader Elisabeth Sanders-Park, it takes your training to an advanced level. Whether you lead workshops, facilitate small groups, or work one-on-one, seasoned and newer practitioners will get a fresh perspective, practical approaches, and proven tools that improve your training immediately and forever. Fills quickly. Early bird and CTL discount (code: CTL$300) available.

October 23–26, 2019
International Coach Federation Converge

Join coaches from around the world at this global event designed to strengthen connections and offer cutting-edge learning opportunities. Among the three days of learning, you can hear from Career Thought Leader Board Members and Personal Branding Strategists including Marie Zimenoff, Susan Chritton, William Arruda, and Amalia Sterescu! Learn more here.

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst



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