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Issue 266 | September 19, 2019

"Success is not to be pursued. It is to be attracted by the person you become." – Jim Rohn, 20th Century American motivational speaker

Social Branding Strategist Program
Starts October 10
Learn More & Register Today

Join Us for a Hosted Lunch in Prague
October 23; All Career Pros Welcome!
Learn More & RSVP Today

Career Jam: Where Experts Forecast The New & The Next
Topics Announced for November 22 Event
Learn More & Register Today


  • Social Branding Strategist
  • Prague Career Professionals Meetup
  • Career Jam: Where Experts Forecast The New & The Next
  • Join Us in Person at These Upcoming Events
  • CTL Associate News & Opportunities


  • LinkedIn: New 'Find an Expert' Post Option to Connect with Relevant Freelancers
  • Resume: Awesome New Tool for Resume Keywords
  • Hiring: How Job Seekers Can Foil Employer Ploys
  • Workplace Trends + Humor: Working Strategies: Oh Grow Up! Acting Your Age at Work
  • Communication: The 6 Best Techniques for Communicating Clearly and Persuasively


CTL & RWA Events

  • Certified Social Branding Strategist Program
  • CTL European Colleague Meeting at ICF (Prague)
  • CTL Professional Development Symposium 2020 Vision (Philadelphia, USA)

Partner Events

  • The European Career Services Event
  • International Coach Federation Converge (Prague)


OCT 1 | Registration Closes for Social Branding Strategist Training Program

Building a digital brand is no longer a "nice-to-have," it is a necessary step to building a sustainable business, advancing a career, and quickly transitioning in the global world of work.

Social branding for job search has also become more complex, with 66% of recruiters looking at Facebook, 25% sourcing or screening through Instagram, and technologies that scan all online activity to score candidates on personality traits.

In the Social Branding Strategist certification program, you will learn real-world strategies and get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.

You'll walk away with proccesses and coaching tools to:

  • Overcome the mental anguish that makes clients insecure about increasing their online visibility
  • Stop stressing about becoming an "influencer" and start attracting the right followers to achieve your goals
  • Stand out from the crowd and build a digital brand that's unique, memorable, and authentic
  • Stop worrying about what to post and when and develop a consistent process that leads to engagement and visibility

You get done-for-you tools to implement with clients (and yourself!) right away:

  • Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
  • Resources for working with entrepreneurs, business owners, leaders, job seekers, and more

Plus, one-on-one support, an interactive program, and a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!

Regular registration closes October 1.

Learn more and register.

OCT 23| CTL Hosted Luncheon at ICF Converge

As a sponsor for the ICF Converge event happening in Prague, CTL will be hosting an event on Wednesday, October 23. This event is open to all interested coaches (you do not have to be an Associate or attending Converge to join us).

Learn more and RSVP for this limited-space hosted luncheon!

NOV 22| Career Jam: Where Experts Forecast The New & The Next

Calling all career industry visionaries! If you're driven to be on the leading edge of the latest trends, if your mind is often in overdrive thinking up new ways to improve client's careers and boost their success, if you thrive on collaborating with industry colleagues about what is working now and what might be coming next, you won't want to miss the conversations taking place November 22, 2019.

Share your thought-leadership ... and gain valuable insights ... as we discuss this year's peer-selected megatrends:

How Does Career Jam Work?

Career Jam ... celebrating its 10th anniversary ... runs in two parts.

First, join us for an exclusive webinar on November 14th, 2019, where you'll learn about this year's megatrends. Whether you join us live or listen to the recording, you'll get the background information on the trends and tips on disrupting habits and questioning the status quo.

Then, on November 22nd, 2019, you'll gather with colleagues (virtually or in-person at locations around the world) to brainstorm about how these trends are impacting – and will impact – the careers landscape. You'll network and share best practices for our work with clients in light of this new information.

Learn More About Career Jam & Join the Conversation

Upcoming Conference Appearances – Join Us Live

Marie and Susan Chritton, Master Branding Strategist and Instructor for the Certified Personal Branding Strategist program, are honored to be selected as presenters at ICF Converge in Prague, October 23–26, 2019. The presentation will be on Thursday and Friday about writing bios and social media profiles to attract your ideal clients.


CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!


LinkedIn: New 'Find an Expert' Post Option to Connect with Relevant Freelancers (Social Media Today)
If you are in private practice (or have a side hustle), take a look at the new services listings option for profiles and then read this article to understand how these new features can help you get more leads from LinkedIn.

Resume: Awesome New Tool for Resume Keywords (Avid Careerist)
Optimizing resume and LinkedIn profile content for keywords can get confusing, especially when resume scoring systems often reward words like "excellent communication skills" that do not offer value for candidates or employers. This article takes keywords to the next level … beyond matching, to meaning and value.

Hiring: How Job Seekers Can Foil Employer Ploys (Psychology Today)
This article addresses some of the common frustrations of job seekers (and career pros) with a sarcastic twist, solid advice with language you and your client can massage to their voice, and a hiring manager perspective.

Workplace Trends + Humor: Working Strategies: Oh Grow Up! Acting Your Age at Work (Twin Cities)
This article tells it like it is for the growing population of older workers … with a bit of humor. Share this practical advice with your clients or let the article do it for you.

Communication: The 6 Best Techniques for Communicating Clearly and Persuasively (Inc.)
Although this article is sharing advice for presentations, these ideas apply to many types of communications. Perhaps your next article or blog is how one or two of these techniques could be used in interviewing, networking, or in a performance review!


Visit the 2019 Calendar of Events for all CTL and RWA events this year.


October 10, 2019 | 3:00PM-4:30PM US ET
Certified Social Branding Analyst Program

This innovative certification gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. Register now.

October 23, 2019 | Career Thought Leaders European Colleague Meeting at ICF (Prague)

Connect with your career colleagues in Prague! If you are attending the ICF Converge event (or just want to connect), join your colleagues for a luncheon and discussion event on Wednesday, October 23. This event is open to all interested coaches (you don't have to be a CTL Associate or be attending Converge to join us). Learn more and RSVP for this limited-space hosted luncheon.

April 20–22, 2020 | Career Thought Leaders Professional Development Symposium

Save the date for this annual opportunity to gather with Career Thought Leader colleagues! You won't want to miss Vision 2020: Thriving in an Uncertain World. More information and registration coming soon.


October 9–10, 2019
The European Career Services Event

Join fellow European career service leaders to discuss the future of work, including the recruitment of graduates, case studies from colleagues, and discussion of how artificial intelligence and machine learning can bridge education and employment. If you are a career service leader and interested in attending, you can register your interest here.

October 23–26, 2019
International Coach Federation Converge

Join coaches from around the world at this global event designed to strengthen connections and offer cutting-edge learning opportunities. Among the three days of learning, you can hear from Career Thought Leader Board Members and Personal Branding Strategists including Marie Zimenoff, Susan Chritton, William Arruda, and Amalia Sterescu! Learn more here.

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst



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