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Issue 262 | August 22, 2019

"Risk something or forever sit with your dreams." – Herb Brooks

Certified Personal Branding Strategist
Class Starts August 27
Learn More & Register Today

Academy Certified Resume Writer
Training & Certification Class
Starts September 12, 11:00AM-12:30PM ET 
Learn More & Register Today


  • Certified Personal Branding Strategist
  • RWA Certification Community Discussion
  • Academy Certified Resume Writer
  • Join Us in Person at These Upcoming Events
  • CTL Associate News & Opportunities


  • Recruiting Trends: Pinterest for Recruitment: The New Social Media Frontier?
  • Coaching: Is a Career Coach Worth the Cost?
  • Leadership: How to Cultivate the Rare Leadership Skill Few Possess
  • LinkedIn: How to Use LinkedIn Effectively: 2019 Communications & Networking Updates
  • Networking: Turn Strangers into Friends with 8 Great Questions from Harvard


CTL & RWA Events

  • Certified Personal Branding Strategist (Webinar Class)
  • 360Reach Analyst Class (Webinar Class)
  • RWA Certification Community Discussion (Virtual)
  • Academy Certified Resume Writer (Webinar Class)
  • CTL European Colleague Meeting at ICF (Prague)
  • CTL Professional Development Symposium 2020 Vision (Philadelphia, USA)

Partner Events

  • Millennial Career Coaching: A 5-Step Model to Make Informed Career Decisions
  • The European Career Services Event
  • International Coach Federation Converge (Prague)


AUGUST 27 | Certified Personal Brand Strategist Program Starts

Personal branding isn't the flavor of the month. It is a transformational process that entrepreneurs, small business owners, executives, professionals, and job seekers use to find authenticity and articulate the branded value that makes them more influential, indispensable, and incredibly happy at work.

For your clients, personal branding is the future of career management and a proactive solution for their long-term career success.

Personal branding launches your career, boosting your confidence to know you are doing the best for your client, taking the right steps and not having to make it up as you go.

After the CPBS program, you'll sound and feel like an expert, exiting the spiral of constantly hunting new clients at a low price point with your new, long-term value proposition that converts your ideal clients.

In the Certified Personal Brand Strategist program, you will learn the Reach Personal Branding, a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand.

Course Begins August 27

September 12 | Resume Writing Training & Certification: ACRW Group Class

Career professionals like you come to Resume Writing Academy because they want confidence that every resume they write will win clients interviews. They want to be confident in answering candidate concerns about the resume strategy that will work best for them ... to be the expert who stands out from the sea of resume advice.

Graduates tell us that RWA gives them the confidence and results they desire.

That they transformed their writing and built their confidence through repeated feedback on their work.

That they continue to grow through our free, lifetime community resources like quarterly community calls and access to experts during office hours and one-on-one calls.

Do you want the confidence to charge what you are worth for your work?

Do you want to be the expert your career services team needs to improve job placement?

If so, read on to learn more about the ACRW program starting September 12.

RWA's certification program provides grammar, formatting, and writing assignments carefully crafted to test your command of strategy, design, and writing.

Our team of experienced writers give you personalized feedback on every assignment, answer class/client project questions, and continue this support after graduation.

PLUS – no membership is required, and certification is built into the program. You'll work hard on each assignment, rewrite a few, and earn your certification at the end – no test to take or separate fee to pay.

What Does the ACRW Program Involve?

  • 5 webclasses on resume strategy, resume writing, content development, cover letters and e-notes, formatting, grammar, keyword and ATS optimization, and more
  • 4 homework assignments with individualized feedback to hone your skills in strategy, writing, and formatting
  • 3 additional resume and letter writing projects to practice writing for specific industries (with the same in-depth, personalized feedback!)

What Resources Does the ACRW Program Include?

  • Hundreds of pages of handouts and resume, cover letter, and e-note samples
  • 100-page resume e-book
  • 50-page cover letter e-book
  • 8 videos demonstrating best-in-class, ATS-friendly Word formatting techniques
  • Personalized feedback on your assignments and continued support after graduation
  • Lifetime access to community discussions, office hours, and one-on-one support
  • PLUS – subcontract opportunities that pay $100 to $400 per resume and leads for publishing, speaking, and other project work
  • NOTE: We do not guarantee employment but continually provide leads from companies who need great resume writers TODAY!

Questions? Schedule a time to talk with Resume Writing Academy CEO Marie Zimenoff about the program.

Learn More & Register for the Live Webcast Class

Upcoming Conference Appearances – Join Us Live

Marie and Susan Chritton, Master Branding Strategist and Instructor for the Certified Personal Branding Strategist program, are honored to be selected as presenters at ICF Converge in Prague, October 23–26, 2019. The presentation will be on Thursday and Friday about writing bios and social media profiles to attract your ideal clients. We'll also be hosting an event for CTL colleagues on Wednesday, October 23. If you are interested and want to get involved/get the info, complete the form here:!


CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!


Recruiting Trends: Pinterest for Recruitment: The New Social Media Frontier? (Recruiter)
It is always a good idea to stay on top of how recruiters are using social media to source and screen candidates. This article gives insight into how recruiters are using Pinterest, and many of the concepts apply to other social media platforms as well.

Coaching: Is a Career Coach Worth the Cost? (Yahoo! Finance)
Even if they are not asking, prospective clients are wondering about the return on investment (ROI) of coaching. This article shares information you can use to communicate the value of coaching and a few ideas for collecting your own proof points and case studies to demonstrate that ROI.

Leadership: How to Cultivate the Rare Leadership Skill Few Possess (Forbes)
The topic of humility has been trending recently, and this article shares actionable tips for leaders to build their skills in “intellectual humility.”

LinkedIn: How to Use LinkedIn Effectively: 2019 Communications & Networking Updates (The Essay Expert)
If you’ve noticed the new “reaction” options to LinkedIn posts, but don’t know what they mean or have been wondering how to send a voice message through LinkedIn, this post is for you! Also included are explanations of new features like scheduling meetings, sharing documents, and tagging others in photos.

Networking: Turn Strangers into Friends with 8 Great Questions from Harvard (Forbes)
Tired of hearing people ask what you do at a networking event? This article shares a few more interesting questions to ask. You can also listen to this podcast with presence expert Valerie Sokolosky for more tips on networking at events and being comfortable while doing it.

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst


Visit the 2019 Calendar of Events for all CTL and RWA events this year.


August 27, 2019 | 2 Sections: 7-8 am Singapore Time OR 11-12 Atlantic Time (US-ET)
Certified Personal Branding Strategist

Learn the Reach Personal Branding methodology, a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. This methodology is the future of career management and essential to expanding professional and personal success. You will earn 3 certifications: 360Reach Certified Analyst, Certified Personal Brand Strategist, and Social Branding Certified Analyst. Learn more and register.

August 27, 2019 | 2 Sections: 7-8 am Singapore Time OR 11-12 Atlantic Time (US-ET)
Certified 360Reach Analyst Course

Develop hands-on expertise in harnessing the power of the 360Reach Survey to help clients achieve their goals. Learn how to analyze the results of the longest-standing branding-related 360 on the market. You will learn coaching techniques to help clients and use 360Reach to set yourself apart from competitors. Learn more and register.

August 28, 2019 | 12:00-1:00PM US ET
RWA Certification Community Conversation

Join your fellow RWA certification community colleagues (ACRWs, ACPWs & MRWs) in a conversation about resume topics! For this quarter, we'll be focusing on gathering client information to improve your resume content. They will be recorded. Previous conversations covered ATS and formatting and are located on the Student Resources page (must be logged in). RSVP here.

September 12, 2019 | 11:00AM-12:30PM US ET
Academy Certified Resume Writer Training & Certification

Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy comprehensive resume writing training and certification program teaches you strategy, modern formatting in Word, and much more through training and feedback on your work! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join an elite list of writers. Learn more and register.

October 23, 2019 | Career Thought Leaders European Colleague Meeting at ICF (Prague)

Connect with your career colleagues in Prague! If you are attending the ICF Converge event (or just want to connect), join your CTL colleagues Wednesday, October 23! Leaders in career and branding coaching will be coming together to connect and share. If you'd like to share your input as we plan or stay tuned to plans, please submit your info here.

April 20–22, 2020 | Career Thought Leaders Professional Development Symposium

Save the date for this annual opportunity to gather with Career Thought Leader colleagues! You won't want to miss Vision 2020: Thriving in an Uncertain World. More information and registration coming soon.


September 24, October 1 & October 8, 2019
Millennial Career Coaching: A 5-Step Model to Make Informed Career Decisions

Earn CEU’s and refine your approach to working with millennials as you help them in the career exploration and decision-making process. Robin Roman Wright, Career & Leadership Coach, will be teaching this 4.5-hour webinar. Learn more and regsiter..

October 9–10, 2019
The European Career Services Event

Join fellow European career service leaders to discuss the future of work, including the recruitment of graduates, case studies from colleagues, and discussion of how artificial intelligence and machine learning can bridge education and employment. If you are a career service leader and interested in attending, you can register your interest here.

October 23–26, 2019
International Coach Federation Converge

Join coaches from around the world at this global event designed to strengthen connections and offer cutting-edge learning opportunities. Among the three days of learning, you can hear from Career Thought Leader Board Members and Personal Branding Strategists including Marie Zimenoff, Susan Chritton, William Arruda, and Amalia Sterescu! Learn more here.



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