How to Write LinkedIn Profiles that Captivate, Educate & Activate (Virtual)
How to Use Canva to Design Epic Content for Social Media (Virtual)
How to Create Effective Infographics & Visual Communications (Virtual)
How to Leverage Video for Massive Business Growth & Engagement (Virtual)
How to Build Video Visibility: YouTube 101 (Virtual)
Personal & Social Branding Update (Virtual)
International Career Colleague Discussion (Virtual)
CTL European Colleague Meeting at ICF (Prague)
CTL Professional Development Symposium 2020 Vision (Philadelphia, USA)
The European Career Services Event (Virtual)
International Coach Federation Converge (Prague)
CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS
JULY 16 | How to Write LinkedIn Profiles that Captivate, Educate & Activate: The Power of Storytelling
Session Instructors: Deb Dib, Louise Kursmark & Marie Zimenoff
You already know your client's profile must educate the reader about key qualifications as 90+% of hiring managers review a candidate's LinkedIn profile.
You also know a profile has to be different – so you struggle to enhance resume information with a more authentic and personal view of your client, a profile that captivates readers and makes them want to click "read more."
The struggle is over!
There is a tool that can transform a profile to draw in a reader and make your client memorable: storytelling.
Stories command attention, build emotion, and change perceptions. That's why great speakers use stories, why CEOs infuse storytelling into company cultures, and why leading career professionals use stories to transform their clients' critical facts into fascinating narratives.
In this 2-hour session, Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering storied content, writing content that connects with your client's target audience, and building a profile that motivates the reader to read more and reach out.
You'll walk away with:
an understanding of the neuroscience behind stories so you can strengthen the connection with your reader
tools to identify your client's brand attributes so your stories communicate your client's authentic unique promise of value across their portfolio of documents
a process for gathering stories so you have everything you need to write complete profiles faster
concrete examples and steps to turn stories into content so you can write experience sections that aren't a copy and paste of a resume
tips for writing the first 50 words of the Summary (now "About") so your readers click to "read more"
forms for delivering the profile to the client so the unique branding you've created is executed on their profile
If you want to be confident in writing powerfully fresh and compelling profile content – yes, even for the experience section – join us for this in-depth training!
How to Use Visuals & Video to Connect with Your Ideal Customer
Building a brand that stands out on LinkedIn has become even more challenging. You (and your clients) need a profile that draws in readers. You need engaging content to share across social media to build visibility and drive traffic to your profile.
Are you ready to level up your social media presence? Spend the summer with Career Thought Leaders as we walk you through your social media strategy and step-by-step through creating stand-out profiles, visual posts, and videos that will capture the attention of your target audience (and give you tools to use with clients, too!).
Our "Social Summer" series offers you the opportunity to do it all or know what you need to know to manage someone doing it for you (plus a few extra bonuses). Or, you can register for the workshops that speak directly to your needs.
Marie and Susan Chritton, Master Branding Strategist and Instructor for the Certified Personal Branding Strategist program, are honored to be selected as presenters at ICF Converge in Prague, October 23–26, 2019. The presentation will be on Thursday and Friday about writing bios and social media profiles to attract your ideal clients. We'll also be hosting an event for CTL colleagues on Wednesday, October 23. If you are interested and want to get involved/get the info, complete the form here: www.surveymonkey.com/r/CTLEurope102019!
CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:
Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!
Leadership:5 Leadership Myths Debunked (Business News Daily) Most leadership advice can only be mastered with experience. The next best thing is to learn from the experiences of others. In this article, leaders share what we should unlearn about leadership.
Your client's profile must educate the reader about key qualifications as 90+% of hiring managers review a candidate's LinkedIn profile. It also needs to captivate readers and make them want to click "read more."
Come learn how storytelling can transform a profile to draw in a reader and make your client memorable. In this 2-hour session, Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering storied content, writing content that connects with your client's target audience, and building a profile that motivates the reader to read more and reach out. Join us for this in-depth training!
Would you like to create your own graphics for social media but don't know where to start? Are you creating graphics but wanting to create more consistent, professional content faster? Canva offers you an amazing opportunity to develop a well-branded graphics library...and fast. Presenter Tanya Smith will share her best-kept secrets on how to leverage Canva to create your own visual content without paying thousands of dollars. Learn more and register.
This session will cover what makes effective visual design, how to capture concepts in graphics, and how to set the bar for creating professional and impactful digital communications. Presenter Matt Faye will show real examples and demonstrate how basic design principles and tricks of the trade can quickly transform a design from amateur to professional in appearance and effectiveness. Learn more and register.
It's no secret that video is the fastest, easiest way to build your know, like, and trust factor online. In this presentation, learn Tanya's top tips for creating highly engaging videos to promote your business, educate your audience, and elevate your brand. Look like a total pro with video...even if you're totally not. Learn more and register.
YouTube is the second most popular search engine and second most popular website in the world. Will your clients (and future clients) find you there? In this session, virtual videographer Brighton West will share everything you know to grow your business with YouTube. Learn more and register.
Join Master Personal Brand Strategists Susan Chritton, Deb Dib, and Marie Zimenoff for a fun, lively, content-packed session about personal and social branding! We'll be talking about how video, visuals, digital leadership, and career management are influencing changes in branding. Free to attend. Learn more and register.
Join career colleagues from Europe and beyond to discuss trends in education and how they are impacting career services. CTL Board Members Ruth Winden (UK) and Maike Hennig (Spain) will share information and lead a discussion around portfolio careers and the gig economy. RSVP here.
October 23, 2019 | Career Thought Leaders European Colleague Meeting at ICF (Prague)
Connect with your career colleagues in Prague! If you are attending the ICF Converge event (or just want to connect), join your CTL colleagues Wednesday, October 23! Leaders in career and branding coaching will be coming together to connect and share. If you'd like to share your input as we plan or stay tuned to plans, please submit your info here.
April 20–22, 2020 | Career Thought Leaders Professional Development Symposium
Save the date for this annual opportunity to gather with Career Thought Leader colleagues! You won't want to miss Vision 2020: Thriving in an Uncertain World. More information and registration coming soon.
Join fellow European career service leaders to discuss the future of work, including the recruitment of graduates, case studies from colleagues, and discussion of how artificial intelligence and machine learning can bridge education and employment. If you are a career service leader and interested in attending, you can register your interest here.
Join coaches from around the world at this global event designed to strengthen connections and offer cutting-edge learning opportunities. Among the three days of learning, you can hear from Career Thought Leader Board Members and Personal Branding Strategists including Marie Zimenoff, Susan Chritton, William Arruda, and Amalia Sterescu! Learn more here.