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Issue 252 | June 13, 2019

"For creative tasks, the best approach is often just to hire great people and get out of their way." – Daniel Pink, New York Times Best Selling Author

Career Colleagues Connect in Europe
Join Us in Prague!
Register Your Interest Today


  • Join Us in Person at These Upcoming Events
  • CTL Associate News & Opportunities


  • Career Service Providers: Eight Emerging Skills and Competencies Career Practitioners Should Develop
  • Social Media: Five Unconventional Ways to Build Your Business Using Twitter
  • Hiring: Hiring the Best Employees Requires a Different Approach
  • Career Guidance: To Tackle Our Mental Health Crisis, Career Guidance Could Be Surprisingly Important
  • Recruiting: Is Conversational Recruiting the Solution to Finding Millennial Talent?


  • Colleagues Earn Prestigious Credentials


CTL & RWA Events

  • CTL Associate Quarterly Call (Virtual)
  • CPBS Refresher (Virtual)
  • Personal & Social Branding Update (Virtual)
  • International Career Colleague Discussion (Virtual)
  • CTL European Colleague Meeting at ICF (Prague)
  • CTL Professional Development Symposium 2020 Vision (Philadelphia, USA)

Partner Events

  • The Art of Leadership (San Diego, USA)
  • The European Career Services Event (Virtual)
  • International Coach Federation Converge (Prague)


Upcoming Conference Appearances – Join Us Live

Career Thought Leaders will once again be a sponsor of the National Career Development Association Conference in Houston, TX, June 27–29, 2019. If you are attending, stop by the vendor table (313) and see/meet Marie Zimenoff, CEO. If you are in the area, let her know ... she'd love to meet for a meal or cold treat!

Marie and Susan Chritton, Master Branding Strategist and Instructor for the Certified Personal Branding Strategist program, are honored to be selected as presenters at ICF Converge in Prague, October 23–26, 2019. The presentation will be on Thursday and Friday about writing bios and social media profiles to attract your ideal clients. We'll also be hosting an event for CTL colleagues on Wednesday, October 23. If you are interested and want to get involved/get the info, complete the form here:!

CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!


Career Service Providers: Eight Emerging Skills and Competencies Career Practitioners Should Develop (CERIC)
Career practitioners and thought leaders share the emerging skills and competency areas we need to consider to continually grow our own skills.

Social Media: Five Unconventional Ways to Build Your Business Using Twitter (Entrepreneur)
Don't overlook the power of this network to gain leads through important relationships and market research ... all at your fingertips without even gaining followers to make an impact.

Hiring: Hiring the Best Employees Requires a Different Approach (Inc.)
The hiring process does not often do a good job of protecting culture during hiring. This article explores what happens when hiring the best and brightest isn't the best thing for your culture and how hiring managers are adjusting to hire for culture.

Career Guidance: To Tackle Our Mental Health Crisis, Career Guidance Could Be Surprisingly Important (The Conversation)
We know first-hand the mental health impacts of unemployment and this article details the link between career instability and mental health, and the role career guidance can play in breaking the cycle (no surprise to us!).

Recruiting: Is Conversational Recruiting the Solution to Finding Millennial Talent? (SHRM)
Millennials are now dominating the labor market and companies are adjusting their talent acquisition strategy to a high-tech/high-touch one that fosters better relationships and accelerates the hiring process.



Congratulations to Susana Arbex de Araujo who earned and renewed the Certified Social Branding Analyst credential from Career Thought Leaders. She is dedicated to staying on top of trends and guiding clients to create a stand-out social brand!

Kudos to Hans Larson, the latest career professionals to earn the Academy Certified Resume Writer (ACRW) credential from the Resume Writing Academy. You have worked hard to learn new strategies, improve your writing, and become even more effective at helping your clients transition. Welcome to the ACRW community!

Kudos to Jennifer Bradley and Jonathan Nugent who earned the Certified Hidden Job Market Coach credential from Career Thought Leaders. They are now among a growing group of coaches who've created more structured processes for job seekers to achieve their goals even faster!

Please email your kudos, upcoming events, or latest happenings to me at so that I can share them with everyone!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst


Visit the 2019 Calendar of Events for all CTL and RWA events this year.


June 17, 2019 | 12-1PM US ET
CTL Associate Quarterly Call

Join your fellow forward-thinking colleagues and the CTL Board in an engaging conversation! The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. We'll be talking about job search and new ways your clients are finding success throughout the process.

CTL Associates ... Watch for an email from Marie Zimenoff with call-in details. You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.

June 20, 2019 | 11:00AM-1:30PM US ET
CPBS Refresh - New Tools, Coaching Skills & More

Susan Chritton, longtime instructor of the Certified Personal Branding Strategist (CPBS) program, and Marie Zimenoff, CEO of Career Thought Leaders, have been updating and adding tools to the CPBS for the past few years. All CPBS graduates are invited to see what's new and get the new tools and resources!

In this 2-hour session we'll cover the new coaching tools and processes shared in the program, including: an intake form to create a coaching agreement; a process document to guide coaching agreements and bolster prospect conversations; coaching questions for extract elements (values, strengths, target audience); process and questions for crafting 3D branded bios; tools to improve networking mindset and execution; and additional coaching processes for professional image (Exude phase).

The session will include 2 hours of instruction (ICF credits pending) and an additional 30 minutes for discussion and questions for those interested in staying on the line. Register here.

August 1, 2019 | 11:00AM-12:00PM US ET
Personal & Social Branding Update

Join Master Personal Brand Strategists Susan Chritton, Deb Dib, and Marie Zimenoff for a fun, lively, content-packed session about personal and social branding! We'll be talking about how video, visuals, digital leadership, and career management are influencing changes in branding. Free to attend. Learn more and register.

August 19, 2019 | 12:00-1:00PM PARIS TIME
International Career Colleague Discussion

Join career colleagues from Europe and beyond to discuss trends in education and how they are impacting career services. CTL Board Members Ruth Winden (UK) and Maike Hennig (Spain) will share information and lead a discussion around portfolio careers and the gig economy. RSVP here.

October 23, 2019 | Career Thought Leaders European Colleague Meeting at ICF (Prague)

Connect with your career colleagues in Prague! If you are attending the ICF Converge event (or just want to connect), join your CTL colleagues Wednesday, October 23! Leaders in career and branding coaching will be coming together to connect and share. If you'd like to share your input as we plan or stay tuned to plans, please submit your info here.

April 20–22, 2020 | Career Thought Leaders Professional Development Symposium

Save the date for this annual opportunity to gather with Career Thought Leader colleagues! You won't want to miss Vision 2020: Thriving in an Uncertain World. More information and registration coming soon.


June 20, 2019
The Art of Leadership

Join 1,500+ leaders and participate in a full day of world-class learning, networking, and inspiration. The Art of Leadership brings together the most respected names in thought leadership in an environment that inspires action. From world leaders, business icons, bestselling authors, academics and more, these powerful role models share their personal stories while shining a humanistic lens on many of the narratives and issues confronting leadership today. Register today.

October 9–10, 2019
The European Career Services Event

Join fellow European career service leaders to discuss the future of work, including the recruitment of graduates, case studies from colleagues, and discussion of how artificial intelligence and machine learning can bridge education and employment. If you are a career service leader and interested in attending, you can register your interest here.

October 23–26, 2019
International Coach Federation Converge

Join coaches from around the world at this global event designed to strengthen connections and offer cutting-edge learning opportunities. Among the three days of learning, you can hear from Career Thought Leader Board Members and Personal Branding Strategists including Marie Zimenoff, Susan Chritton, William Arruda, and Amalia Sterescu! Learn more here.



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