Career Thought Leaders Professional Development Symposium
Certified Social Branding Analyst Program
National Forum: Navigating Brexit
CAREER THOUGHT LEADERS (CTL) NEWS & EVENTS
March 28 | Early Registration Ends for Social Branding Coach Training Program
Being visible on LinkedIn today requires an engaging profile that stands out from the noise. And, a great profile isn't enough. We (and our clients) need to understand how to be visible and connect with our audience to achieve career, leadership, job search, and business goals.
Social branding for job search has become more complex, with 66% of recruiters looking at Facebook, 25% sourcing or screening through Instagram, and using scanning technologies score candidates on personality traits based on online activity.
Are you ready to differentiate yourself in the marketplace?
Do you want to know how to guide a client through more comprehensive social brand management?
In the Social Branding Analyst certification program, coaches learn real-world strategies and get new tools to help clients craft an integrated social media strategy built around the differentiation, power, and value of a personal brand.
You'll walk away ready to:
Overcome client overwhelm by clarifying social media goals aligned with their brand
Transform social media results through development of consistent messaging
Attract your client's target audience with a strategy informed by research and best practices
Communicate your unique value to achieve your career or business development goals
You get done-for-you tools to implement with clients right away:
Lifetime access to use the 360Reach survey
Coaching plans to guide clients in using any of the top social media channels (LinkedIn, YouTube, Twitter, Facebook, Instagram)
Resources for working with entrepreneurs, business owners, leaders, job seekers, and more
Plus, a community of career and branding professionals who share the latest on social platforms to keep you one step ahead of clients!
Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!
Career Advancement:Why No One Hears What You're Really Saying (Fast Company) Read this powerful article to understand the linguistic styles and conversation rituals that determine who gets heard and how our abilities and ideas are judged.
LinkedIn:How to Ask for the All-Important LinkedIn Recommendation (B2C) While this article gives the step-by-step instructions on how to ask for a recommendation on LinkedIn, make sure your clients are also reaching out via email or phone prior to sending the request via LinkedIn!
Leadership:This is What Imposter Syndrome Feels Like (Refinery29) With 90% of women at Refinery29 saying they have experienced imposter syndrome, it's likely that many of our clients (of both genders) have felt it as well. Read this article for practical tips in the form of inspiring letters.
Late registration closes March 18 for our annual professional development event! We will be on one of the only private beaches in San Diego for 3 days of learning and connecting focused on rejuvenating our approaches, our professional growth, and our clients' careers. Learn more and register.
This innovative certification gives you everything you need to coach your client in creating and executing a social branding strategy to expand their thought leadership, build and nurture their network, and do their job better. The result: your clients gain competitive advantage and increase their influence and confidence. Register now.
These 'Navigating Brexit' workshops will help recruiters prepare for a multitude of Brexit scenarios, interpret the latest jobs data and market trends, address staff shortages and other Brexit-related workforce challenges, and relay the outlook of post-Brexit immigration and skills strategies, future job role disruptions, and new overseas market and alternate sector opportunities to candidates. Learn more.