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Issue 233 | January 31, 2019

Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time. — Thomas Edison, American inventor and businessman

Master Lessons in Writing Executive Resumes & LinkedIn Profiles
With Wendy Enelow & Marie Zimenoff
Register Today

Certified Personal Branding Strategist
Registration Closes February 4
Register Today

Academy Certified Resume Writer
Training Program Begins February 19
Register Today


  • Certified Personal Branding Strategist Program Registration Closes February 4
  • Master Lessons in Writing Executive Resumes & LinkedIn Profiles February 6
  • • Academy Certified Resume Writer Program Starts February 19
  • CTL Associate News & Opportunities


  • Advancement: Developing Your Teamwork Skills
  • Technology: How to Use Microsoft Word's Resume Assistant to Look for a New Job on LinkedIn
  • Career: 5 Ways to Get Over the “Sunday Scaries" According to Psychologists and Mindfulness Experts
  • Job Search: How Do People Find Jobs?
  • Branding: 12 Mistakes that can Destroy Your Personal Brand


  • Colleague Earns Prestigious Credential


CTL & RWA Events

  • Certified Personal Brand Strategist Class
  • 360Reach Analyst Class
  • Resume & Profile E-Summit: Master Lesson in Executive Resume Writing
  • International Careers Industry Colleague Discussion
  • Academy Certified Resume Writer Course
  • Career Thought Leaders Professional Development Symposium

Partner Events

  • Help Anyone Start a Career Now!


February 6 | Resume & Profile E-Summit: Master Lessons in Writing Executive Resumes & LinkedIn Profiles

Presented by Wendy Enelow and Marie Zimenoff. The session will be recorded and all registrants will receive access to the materials, live session, and recording. Qualifies for 2 CEUs.

Learning to write executive resumes and LinkedIn profiles is MORE than just being a great writer! You must understand what these clients do and how they do it ... interview them to capture the critical information you need ... know what achievements are the most significant and how to best showcase them ... and quickly demonstrate, in your first communication with each prospective client, that you are THE best resume writer for them.

Learning to communicate with senior management and executive clients can be challenging. They have high expectations and want you to speak their language. It's essential for you to know what resources are available to educate yourself about executive job seekers and what proactive steps you can take to grasp a wealth of knowledge about words, concepts, strategies, business operations, and so much more.

In this intensive 2-hour webinar, Wendy and Marie will share their expertise about how to write, structure, and design resumes that will satisfy the most discriminating clientele and successfully position them for high-level opportunities.

In addition to the information-rich webinar presentation, you'll also receive a portfolio of sample resumes and LinkedIn profiles, a list of resources to enhance your executive knowledge, and other handouts to guide you as your build and/or expand your own executive practice.

Learn More & Register

February 4 | Certified Personal Brand Strategist Program Registration Closes

Personal branding isn't the flavor of the month. It is a transformational process that entrepreneurs, small business owners, executives, professionals, and job seekers use to find authenticity and articulate the branded value that makes them more influential, indispensable, and incredibly happy at work.
For your clients, personal branding is the future of career management and a proactive solution for their long-term career success.

Personal branding launches your career, boosting your confidence to know you are doing the best for your client, taking the right steps and not having to make it up as you go.
After the CPBS program, you'll sound and feel like an expert, exiting the spiral of constantly hunting new clients at a low price point with your new, long-term value proposition that converts your ideal clients.

In the Certified Personal Brand Strategist program, your value is two-fold: uncovering, communicating, and nurturing YOUR personal brand PLUS gaining done-for-you tools and coaching skills to lead clients through this transformational process.

Learn More & Register

September 14 | Resume Writing Transformation: ACRW Group Class

Career professionals like you come to Resume Writing Academy because they want confidence that every resume they write will win clients interviews. They want to be confident in answering candidate concerns about the resume strategy that will work best for them ... to be the expert who stands out from the sea of resume advice.

Graduates tell us the difference between RWA and other programs they've tried is that training alone didn't give them the confidence and results they desired.

What transformed their writing and built their confidence was feedback on their work.

Do you want the confidence to charge what you are worth for your work?

Do you want to be the expert your career services team needs to improve job placement?

If so, read on to learn more about the ACRW program starting February 19.

RWA's certification program provides grammar, formatting, and writing assignments carefully crafted to test your command of strategy, design, and writing.

Our team of experienced writers give you personalized feedback on every assignment, answer class/client project questions, and continue this support after graduation.

PLUS – no membership is required, and certification is built into the program. You'll work hard on each assignment, rewrite a few, and earn your certification at the end – no test to take or separate fee to pay.

What Does the ACRW Program Involve?

  • 5 webclasses on resume strategy, resume writing, content development, cover letters and e-notes, formatting, grammar, keyword and ATS optimization, and more
  • 4 homework assignments with individualized feedback to hone your skills in strategy, writing, and formatting
  • 3 additional resume and letter writing projects to practice writing for specific industries (with the same in-depth, personalized feedback!)

What Resources Does the ACRW Program Include?

  • Hundreds of pages of handouts and resume, cover letter, and e-note samples
  • 100-page resume e-book
  • 50-page cover letter e-book
  • 8 videos demonstrating best-in-class, ATS-friendly Word formatting techniques
  • Personalized feedback on your assignments and continued support after graduation
  • PLUS – subcontract opportunities that pay $100 to $400 per resume and leads for publishing, speaking, and other project work
  • NOTE: We do not guarantee employment but continually provide leads from companies who need great resume writers TODAY!

Questions? Schedule a time to talk with Resume Writing Academy CEO Marie Zimenoff about the program.

Learn More & Register for the Live Webcast Class


CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

Want to get in on these opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!


Advancement: Developing Your Teamwork Skills (Inside HigherEd)
This article outlines the underlying skills for being a good team player and provides examples. Read on for ideas around questions you can ask to help job seekers understand how they can demonstrate and build these skills.

Technology: How to Use Microsoft Word's Resume Assistant to Look for a New Job on LinkedIn (PCWorld)
Although this feature has been around for a while, this is one of the most comprehensive articles on putting it to use. You also might want to help clients adjust their privacy settings affiliated with this feature and understand pros and cons of using it.

Career: 5 Ways to Get Over the “Sunday Scaries" According to Psychologists and Mindfulness Experts (CNBC)
A staggering 91% of Millennials experience anxiety about work on Sundays, making this a must-read article for all of us in the careers field!

Job Search: How Do People Find Jobs? (Clutch)
Although a small sample size, the data shared in this article shares how job seekers found positions. The results differ from what we usually hear and read ... perhaps a function of a tight talent market in many industries/geographies. Important information to challenge our assumptions.

Branding: 12 Mistakes that can Destroy Your Personal Brand (Forbes)
Strong brands take time and consistent effort to build, but a few wrong turns can easily dilute or tarnish our brand. Read this article for quick reminders of what not to do for a strong brand.



Kudos to Stephanie Allen, the latest career professional to earn the Academy Certified Resume Writer (ACRW) credential from the Resume Writing Academy. You have worked hard to perfect your writing, learn new strategies, and become even more effective at helping your students launch their careers. We are thrilled to have you in the ACRW community!

Please email your kudos, upcoming events, or latest happenings to me at so that I can share them with everyone!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Federal Resume Writer (ACRW-Federal)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Hidden Job Market Coach (CHJMC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst


Visit the 2019 Calendar of Events for all CTL and RWA events this year.


February 5, 2019| 11-12 Atlantic Time (US-ET)
Certified Personal Brand Strategist Class

Learn the Reach Personal Branding methodology, a comprehensive, 3-step process for uncovering, communicating, and nurturing your personal brand. This methodology is the future of career management and essential to expanding professional and personal success. You will earn 3 certifications: 360Reach Certified Analyst, Certified Personal Brand Strategist, and Social Branding Certified Analyst. Learn more and register.

February 5, 2019| 11-12 Atlantic Time (US-ET)
360Reach Analyst Class

Develop hands-on expertise in harnessing the power of the 360Reach Survey to help clients achieve their goals. Learn how to analyze the results of the longest-standing branding-related 360 on the market. You will learn coaching techniques to help clients and use 360Reach to set yourself apart from competitors. Learn more and register.

February 6, 2019|12:00PM-2:00PM ET
Resume & Profile E-Summit: Master Lessons in Writing Executive Resumes & LinkedIn Profiles

Join Wendy Enelow and Marie Zimenoff as they share tips and tools for writing for the most senior clients. If you want to expand your business to serve executive clients or need to be more confident in working with them to charge what you're worth, this session is for you! Learn more and register.

February 18, 2019| 12-1PM PARIS TIME
International Careers Industry Colleague Discussion

Join career colleagues from Europe and beyond to discuss trends and best practices in career services. CTL Board Members Ruth Winden (UK) and Maike Hennig (Spain) will share information and lead a discussion for you to share, learn, and network with your career colleagues throughout the region! Learn more and register.

February 19, 2019| 1:00PM-2:30PM ET
Academy Certified Resume Writer Course

Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy comprehensive resume writing training and certification program teaches you strategy, modern formatting in Word, and much more through training and feedback on your work! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join an elite list of writers. Learn more and register.

March 25-27, 2019| 8:00AM-5:00PM US-PT
Career Thought Leaders Professional Development Symposium

Early registration is open for our annual professional development event! We will be on one of the only private beaches in San Diego for 3 days of learning and connecting focused on rejuvenating our approaches, our professional growth, and our clients' careers. Learn more and register.


Help Anyone Start a Career Now!
Live, Interactive, Practical Training for Practitioners
Seattle-FEB 1 | Southern CA-FEB 28

Do you help the unemployed, under-employed or unhappily employed to get jobs & start careers? This event is for you. Join nationally-recognized careers expert and author, Elisabeth Sanders-Park, for a day of powerful, practical, interactive training. You'll learn a 5-step process and proven tools to: Mobilize Motivation, Clarify Direction & Job Target, Prove Qualification, Overcoming Barriers, and Get to Decision-Makers... and do it well and quickly.



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