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Issue 180 | January 19, 2018

"The influence of each human being on others in this life is a kind of immortality."
John Quincy Adams, 6th President of the United States

Academy Certified Resume Writer Program
Live Webclass Starts Feb. 5

Learn More

Certified Personal Brand Strategist
Early Registration Closes Jan. 29

Learn More


  • Certified Personal Brand Strategist Early Registration Closes Jan. 29
  • Resume Writing Academy ACRW Class Feb. 5
  • Join us for the 2018 Professional Development Symposium in Madrid
  • CTL Associate News & Opportunities
  • Visit Us at These Upcoming Events


  • Business: Small Businesses Kicked Off Followers' Facebook Feeds
  • Interviewing: How to Nail Your New Job Interview, Via Text
  • Leadership: You Don't Just Need One Leadership Voice – You Need Many
  • Branding: How to Build a Thriving Brand Presence on Instagram
  • Workplace Trends: Will Gen Z Want to Work for You?


CTL & RWA Events

  • Academy Certified Resume Writer Course
  • Certified Personal Brand Strategist Class
  • CTL Conference & Professional Development Symposium


JAN 29| Early Registration Ends for Certified Personal Brand Strategist Class

The only personal branding program used in 40 countries with thousands of clients.

Personal branding isn't the flavor of the month. It is a transformational process entrepreneurs, small business owners, executives, professionals, and job seekers use to find authenticity and articulate the branded value that makes them more influential, indispensable, and incredibly happy at work.

For your clients, personal branding is the future of career management – a proactive solution for their long-term career success.

Personal branding launches your career – boosting your confidence to know you are doing the best for your client, taking the right steps and not having to make it up as you go.

After the CPBS program, you'll sound and feel like an expert – exiting the spiral of constantly hunting new clients at a low price point with your new, long-term value proposition that converts your ideal clients.

In the Certified Personal Brand Strategist program, you will learn the Reach Personal Branding methodology – a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand.

You'll walk away ready to:

  • More confidently engage clients and consistently surpass client expectations.
  • Articulate a unique value proposition to stand out in the crowded coach market.
  • Produce replicable results and systemize client interaction with done-for-you workbooks.
  • Attract more ideal clients and make more money with a turn-key personal branding business.

NEW** We've simplified the certification process and added more value throughout the year. In addition to the Certified Personal Brand Strategist class, you get the following bonuses.

360Reach Analyst Certification. As part of your Personal Branding Certification, you become certified to use 360Reach – the personal branding survey that has been used by over a million people. It's fun! It's innovative! And it's actionable!

Social Branding Analyst Certification (normally $797.00). Your client's first impression is digital – 90% of recruiters use social media and 80% of people research online before buying from a company. Become the guide your clients need to build a consistent online presence.

ICF Coaches Only: When you complete the requirements for all 3 certifications (and attend all sessions live), you'll receive 18 ICF CCEs!

Register Today

FEB 5| Resume Writing Transformation: ACRW Group Class

Career professionals like you come to Resume Writing Academy because they want confidence that every resume they write will win clients interviews. They want to be confident in answering candidate concerns about the resume strategy that will work best for them ... to be the expert who stands out from the sea of resume advice.

Graduates tell us the difference between RWA and other programs they've tried is that training alone didn't give them the confidence and results they desired.

What transformed their writing and built their confidence was feedback on their work.

Do you want the confidence to charge what you are worth for your work?

Do you want to be the expert your career services team needs to improve job placement?

If so, read on to learn more about the ACRW program.

RWA's certification program provides grammar, formatting, and writing assignments carefully crafted to test your command of strategy, design, and writing.

Our team of experienced writers give you personalized feedback on every assignment, answer class/client project questions, and continue this support after graduation.

PLUS – no membership is required and certification is built into the program. You'll work hard on each assignment, rewrite a few, and earn your certification at the end – no test to take or separate fee to pay.

What Does the ACRW Program Involve?

  • 5 webclasses on resume strategy, resume writing, content development, cover letters and e-notes, formatting, grammar, keyword and ATS optimization, and more
  • 4 homework assignments with individualized feedback to hone your skills in strategy, writing, and formatting
  • 3 additional resume and letter writing projects to practice writing for specific industries (with the same in-depth, personalized feedback!)

What Resources Does the ACRW Program Include?

  • Hundreds of pages of handouts and resume, cover letter, and e-note samples
  • 100-page resume e-book
  • 50-page cover letter e-book
  • 8 videos demonstrating best-in-class, ATS-friendly Word formatting techniques
  • Discounts on other training programs and events sponsored by RWA and CTL
  • Personalized feedback on your assignments and continued support after graduation
  • PLUS – subcontract opportunities that pay $100 to $400 per resume and leads for publishing, speaking, and other project work
  • NOTE: We do not guarantee employment but continually provide leads from companies who need great resume writers TODAY!

Questions? Schedule a time to talk with Resume Writing Academy CEO Marie Zimenoff about the program.

Learn more and register for the live webcast class.

MAY 1 | Join Us in Madrid: 2018 Career Thought Leader Symposium

Thrive: Helping Careerists Navigate a Global, Virtual & Gig Workforce
May 1 to 3, 2018
NH Nacional
Paseo Del Prado, 48, Madrid, Spain

Career Thought Leaders and Resume Writing Academy are going abroad for three exciting days of global connecting, learning, and exceptional value.

The 2018 conference will be a true international symposium, with attendees joining from across the U.S., Europe, Australia, South America, and beyond.

See the Top 10 Things to Do in Madrid


CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

  • Share your expertise during an interview on The Career Confidante radio (40,000 listeners and growing!)

CTL Associates receive discounts on the Master-E-Sessions, conferences, and more! Log in and view the Associates page for details.


CTL CEO Marie Zimenoff will present a full-day workshop for the Louisiana Career Development Association on Friday, January 26, 2018. If you're in the area, plan to attend! You can learn more and register here.

CTL Board Member Susan Chritton and Marie Zimenoff will present "How to Write a Bio that Connects" at the NCDA Conference in Phoenix, AZ, June 21–23, 2018. The session will be in the first group of Presentation Series, Thursday, June 21 from 3:50 to 5:00 pm. We look forward to seeing you there!

CTL CEO Marie Zimenoff will present at the Asia Pacific Career Development Association Conference in Beijing, China, May 15–19, 2018. Her presentation, "Be Influential, Indispensable, and Incredibly Happy at Work: The Power of Branding!" will be on Wednesday, May 16, 2018, at 5:20 pm. More details.

Want to get in on the opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!


Business: Small Businesses Kicked Off Followers' Facebook Feeds (Manta)
Facebook is at it again! More changes that have serious implications for you or your clients who are using a Facebook business page to market a company, product, or brand.

Interviewing: How to Nail Your Next Job Interview, Via Text (CNN Money)
Companies are increasingly using text to speed up the interview process. What do your clients need to know to succeed in this new world? This article shares tips straight from recruiters.

Leadership: You Don't Just Need One Leadership Voice – You Need Many (Harvard Business Review)
This article provides an interesting twist on the conversation around imposter syndrome, suggesting that each leader cultivate different parts of their leadership voice so they can respond in an authentic, constructive, and effective way to the leadership situations they face.

Branding: How to Build a Thriving Brand Presence on Instagram (Forbes)
Having a strong and consistent Instagram presence can build brand awareness and create lasting relationships. What can you and your clients do with this growing social media channel?

Workplace Trends: Will Gen Z Want to Work for You? (Human Resource Exclusive)
With an estimated 61 million members of Generation Z entering the workforce in the next few years, read this article for five ways employers are changing to be their employer of choice.


Visit the 2018 Calendar of Events for all CTL and RWA events this year.


February 5, 2018, Noon ET
Academy Certified Resume Writer Course

Increase your confidence, help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy offers the only comprehensive resume writing course where you learn strategy, modern formatting in Word, and much more not just through training, but feedback on your work! The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join an elite list of writers. Learn more and register.

February 13, 2018, 11am ET
Certified Personal Brand Strategist Class

Learn the Reach Personal Branding methodology a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand. Developed by William Arruda and proven with thousands of clients and participants, this methodology is the future of career management and essential to expanding professional and personal success. You will earn 3 certifications: 360Reach Certified Analyst, Certified Personal Brand Strategist, and Social Branding Certified Analyst. Learn more and register.

May 1-3, 2018
CTL Conference & Professional Development Symposium Goes to Spain

Mark your calendars now and start planning an international excursion ... our annual exclusive, in-person professional development opportunity (conference) is going global! Career colleagues from Europe are excited to host us in Madrid, Spain, for the 2018 Professional Development Symposium, Thrive: Helping Professionals Navigate a Global, Virtual & Gig Workforce. We'll be planning a group flight and providing a 10-pay registration option so you can spread out your expenses. Learn more here.

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)
Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst

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