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Issue 155 | July 28, 2017

"It is by logic that we prove, but by intuition that we discover."
– Henri Poncare, 19th Century French Mathematician

Join the Group Flight to Madrid
JFK to Madrid for $535!

Reserve Your Seat

Academy Certified Profile Writer
Training & Certification Program Starts August 3

Register Today


  • Join Us in Madrid: Group Flight Deposits Due 7/28
  • Academy Certified Profile Writer Training Program
  • Free Personal Branding Update Call August 11
  • CTL Associate News & Opportunities
  • Visit Us at These Upcoming Events


  • Social Branding: How to Make Your LinkedIn Profile Work Even Harder for You
  • Leadership: Freeing Yourself from "Tin Man" Leadership
  • Career: 5 Simple Steps to Find the Best Job for Your Personality
  • Networking: 10 Memorable (and Professional) Networking Conversation Starters
  • Writing: Rethinking the Resume


  • Colleagues Earn Prestigious Credentials


CTL & RWA Events

  • Certified Personal Brand Strategist Class
  • Resume & Profile E-Summit: Master Class: How to Write Branded Resumes & Profiles
  • CTL Associate Quarterly Call with CTL Board
  • Resume Writing Academy Training Program
  • Social Branding Analyst Certification
  • Career Jam: Where Experts Forecast The New & The Next
  • CTL Conference & Professional Development Symposium

Partner & Associate Events

  • Jenn Long: Millennials Dominate the Workforce: How Do We All Survive and Thrive?


MAY 1 | Join Us in Madrid: Group Flight Deposits Due 7/28

Thrive: Helping Careerists Navigate a Global, Virtual & Gig Workforce
May 1 to 3, 2018
NH Nacional
Paseo Del Prado, 48, Madrid, Spain

Career Thought Leaders and Resume Writing Academy are going abroad for three exciting days of global connecting, learning, and exceptional value.

The 2018 conference will be a true international symposium, with attendees joining from across the U.S., Europe, Australia, South America, and beyond.

For those traveling from the U.S., we've put together a group flight so you can enjoy the company of your career colleagues as you travel. You are welcome to reserve tickets for guests. We will also be coordinating ground transportation for the group to the hotel.

Flight Information

  • Saturday, 4/28, JFK to Madrid, Delta #410; Depart 7:35pm arrive Madrid 9:15am
  • Saturday, 5/05, Madrid to JFK, Delta #210; Depart 10:20am arrive JFK 12:33pm

Pricing & Payment Information

Current price including all taxes and fees is $535.56. The taxes could change.
** If you are flying from another US city to JFK to meet the group, there will be an additional cost for the connecting flights. Contact Ann Griffith with Frosch for an estimate: 970-402-9134 or

A deposit of $100 per ticket is due by 7/28/2017.
** This deposit is non-refundable unless we sell more than the minimum number of tickets. CTL must meet the minimum of 10 tickets for this itinerary to maintain the price.

The second payment of $235.56 per ticket is due by 1/28/2018.
** This payment is non-refundable unless another conference-goer assumes your ticket and payments.

The final payment is due by 3/15/2018.

The travel agent can assist with purchases that fall outside of the flight dates or with flights returning on different dates or from other cities (if you plan to extend your trip in Europe).

Only 15 Seats at this price!

Reserve your seat today.

Conference Agenda

Tuesday, May 1

  • Workshops on this day will go in depth into coaching and business development topics.
  • There will be 4 sessions offered, 3.5 hours each, and you will choose 2 sessions to attend.
    ** NOTE: Mini-conference registration does not include these sessions.

Wednesday, May 2 & Thursday, May 3

  • Get practical tools, tips, and resources you can use to help clients navigate the dynamic international workplace.
  • Topics include job search, career coaching, personal branding, leadership coaching, and more!

Register for the conference.

AUG 3 | Comprehensive LinkedIn Profile Writing Course

More than 70% of employers are screening candidates on social media and new software is scraping all of your clients' profiles to calculate their personalities. Do your clients have social media profiles that use the right language to get found by their target audience while telling a story that demonstrates their brand and hooks readers into initiating a connection?

If you want to write profiles that differentiate your candidates, join us starting August 3rd for the industry's only comprehensive social media profile writing training program – and become an Academy Certified Profile Writer.

Live Thursdays from Noon to 1:30 pm Eastern or listen to the recordings for the self-paced option.

What does the ACPW program entail?

  • 5 webinar classes on profile strategy, social media hiring trends, professional writing, stand-out profile formats, writing strategies for each profile type/section, and techniques to draw out great content from your candidates (LinkedIn®, Twitter®, Facebook®, and other social mediums are all included; the program is not endorsed by any of these)
  • 4 homework assignments with individualized feedback to hone your skills
  • 3 independent learning projects creating profile content based on case studies to increase your mastery of the content

What do you get from the program?

  • Videos that show you how to manipulate profile sections and implement what you learn in class
  • Hundreds of pages of handouts and sample profiles.
  • Discounts on other training programs and events sponsored by RWA and CTL.
  • Subcontract writing positions with other resume companies – a great way to gain additional experience while making money(!). These projects generally pay between $100 to $400 per resume.
  • Opportunities for publishing, speaking, job fairs, and other projects – some with compensation and some for building your professional visibility and credibility.

Learn more and register today.

AUG 11 | Free Personal Branding Update Call

More than ever before, professionals today are charged with managing their own careers.

More than ever before, coaching, career services, and professional resume writing are gaining traction as legitimate industries – for the betterment of those in our industry and professionals worldwide (in my humble opinion!).

At the crux of it all is the foundational idea of personal branding. The ideas of personal branding are simple – it's what is authentic to you that differentiates you from your peers and is relevant and compelling to those who make decisions about you. But getting clarity in these areas and building a strong, unique promise of value isn't easy.

Join Susan Chritton and Marie Zimenoff for a free call to talk personal branding and share about the Reach Personal Branding programs that came under the Career Thought Leaders umbrella this Spring.

You'll also learn about the Reach Personal Branding methodology and the unique opportunity to become a Certified Personal Brand Strategist (CPBS). The deadline to get the early bird pricing for the CPBS program is August 15.

Register for the free call.


CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

  • Share your expertise during an interview on The Career Confidante radio (40,000 listeners and growing!)
  • A LinkedIn profile-writing opportunity from one of your colleauges

CTL Associates receive discounts on the Master-E-Sessions, conferences, and more! Log in and view the Associates page for details.

Want to get in on the opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!


ICF Converge | Washington, DC

CTL Board Member Susan Chritton will join Marie in running a "Development Lab" at ICF Converge on August 25, 2017, where they will help coaches from around the world clarify their personal brand and create bios to build their coaching practices. If you're planning to attend Converge, watch for more information on how you can join!

If you are attending Converge, we'll also be planning a group dinner Wednesday night. Watch this section of the newsletter next week for an RSVP link.


Social Branding: How to Make Your LinkedIn Profile Work Even Harder for You (Inc.)
A quick guide for using the LinkedIn "Search Appearances" feature to see how well your profile is being found by your ideal audience and refine your content to get more clicks.

Leadership: Freeing Yourself from "Tin Man" Leadership (SmartBrief)
The good news is you have a heart at work. This article shares how you can use it to be a better leader – a practical way to improve emotional intelligence!

Career: 5 Simple Steps to Find the Best Job for Your Personality (Mic)
A collection of excellent advice for making sure that the next job isn't just another job, but the next step toward a meaningful career – with advice from some of our Career Thought Leader Associates!

Networking: 10 Memorable (and Professional) Networking Conversation Starters (Inc.)
Research shows that more substantive conversations can help us be happier. This article shares conversation starters that are great alternatives to the mundane small talk we are used to using in networking.

Writing: Rethinking the Resume (Career Confidante Radio)
Listen to this show recorded last year where the late Dick Bolles shares his research on the hiring process and talks about the resume of the future. The "digital first" topic we discussed is why we developed the Academy Certified Profile Writing course!



Congratulations to Niya Allen, the newest Credentialed Career Manager, and to Laura Slawson who has renewed her CCM. They have demonstrated dedication to the careers industry through certification, commitment to continued education, sharing their expertise, and giving back to their local and professional community. Keep up the good work, Niya and Laura!

Please email your kudos, upcoming events, or latest happenings to me at so that I can share them with everyone!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)

Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst


Visit the 2017 Calendar of Events for all CTL and RWA events this year.


August 3, 2017, Noon ET
Academy Certified Profile Writer Course

You can become an expert in writing social media profiles – help candidates stand out, open doors to opportunities for yourself, and make more money! The Resume Writing Academy offers the only comprehensive social media profile writing course to teach you the strategy behind writing profiles, the mechanics of formatting and manipulating profiles to match career strategy, and much more. The program includes 5 classes, personalized feedback on 5 writing assignments, and the opportunity to join an elite list of writers. Learn more and register.

August 29, 2017, 10 am ET
Certified Personal Brand Strategist Class

Learn the Reach Personal Branding methodology – a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand. Developed by William Arruda and proven with thousands of clients and participants, this methodology is the future of career management and essential to expanding professional and personal success. You will earn 3 certifications: 360Reach Certified Analyst, Certified Personal Brand Strategist, and Social Branding Certified Analyst. Learn more and register.

September 8, 2017, Noon ET
Resume & Profile E-Summit: Master Class: How to Write Branded Resumes & Profiles

Every candidate wants to stand out from the competition. How do we make sure the content for each resume is truly branded – communicating our client's unique promise of value? In this Master Class E-Summit, Resume Writing Academy CEO and Master Brand Strategist Marie Zimenoff will share secrets to gathering differentiating content and writing branded career marketing portfolios. This 2-hour webcast will provide you with writing strategies, concepts, and tools you can use immediately. In your portfolio of handouts for the class, you'll receive document samples (resumes, LinkedIn profiles, bios, cover letters), resources, and our favorite tools for extracting personal brand and capturing client information. Learn more and register.

September 11, 2017, Noon ET
CTL Associate Quarterly Call with CTL Board

In this CTL Associate Call, our CTL Board will be leading a discussion about the trends in career marketing methods – resumes, cover letters, LinkedIn profiles, and more! The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.

September 15, 2017, Noon ET
Resume Writing Academy Training Program

RWA is the first comprehensive, strategically-focused resume training program, guaranteed to teach you how to write powerful and effective resumes. Whether you're a beginning resume writer who wants to learn the art of resume writing or an experienced writer who wants to strengthen the breadth and depth of your expertise, RWA is for you. Join us as we celebrate this as our 25th class! Learn more and register.

October 23, 2017, Noon ET
Social Branding Analyst Certification

Unlike most LinkedIn training, our program is built on a platform of personal branding and provides context so coaches can help their clients build an efficient, integrated social media strategy. This innovative certification gives you everything you need to help your clients build stellar LinkedIn profiles and use LinkedIn to expand their thought leadership, build and nurture their network, and do their job better. We've integrated secrets and tips for maximizing the value of LinkedIn and share advice you won't find elsewhere. Learn more and register.

December 1, 2017, 11:30 AM LOCAL TIME
Career Jam: Where Experts Forecast The New & The Next (Formerly Career Brainstorming Day)

Career Jam is your opportunity to participate in exploration, conversation, and discovery as career colleagues. We'll be adding new features and topics this year to keep the event fresh! Career professionals in the US, Canada, Europe, Australia, and New Zealand join in-person and virtual events to share, explore, learn, and collaborate. If you'd like to host an event in your city, please contact Marie for more information. Learn more and register.

May 1-3, 2018
CTL Conference & Professional Development Symposium Goes to Spain

Mark your calendars now and start planning an international excursion ... our annual exclusive, in-person professional development opportunity (conference) is going global! Career colleagues from Europe are excited to host us in Madrid, Spain, for the 2018 Professional Development Symposium, Thrive: Helping Professionals Navigate a Global, Virtual & Gig Workforce. Learn more here.


August 4, 2017, Noon ET
Jenn Long: Millennials Dominate the Workforce: How Do We All Survive and Thrive?

For the first time ever, we are faced with four generations in the professional workforce (soon to be five). By 2030, Millennials will make up 75% of the workforce, according to the Bureau of Labor Statistics. Major change is ahead! Millennials will both influence how we work – bringing new workplace behaviors and needs – and be impacted by the rapidly changing world of work. Learn more and register.



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