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Issue 150 | June 16, 2017

"Make the most of what comes and the least of what goes."
– Author Unknown

Grow Your Business Week June 19–22
12+ Hours Virtual Training from Pat Schuler, Vaneese Johnson, Valerie Sokolosky, Cindy Skalicky, Susan Chritton, Tanya Smith, and More!

Register Today


  • Grow Your Business Week June 19–22
  • CTL Associate News & Opportunities
  • Visit Us at These Upcoming Events


  • Online Brand: Is Online Authenticity Dead?
  • Hiring Trends: This Startup Wants All Your Job Interviews to Begin Via Text Message
  • Leadership: 5 Leadership Mistakes Even the Best Bosses Make
  • Career: Now There's Proof That Helping Your Coworkers in the Morning Can Ruin Your Day
  • Workplace Trends: Three Leadership Roles That Technology Can't Replace


  • Colleagues Earn Prestigious Credentials


CTL & RWA Events

  • Grow Your Business Week
  • Certified Personal Brand Strategist Class
  • Social Branding Analyst Certification
  • Mark Your Calendar to Join Us in Madrid

Partner & Associate Events

  • Advanced Job Search Coaching Program


JUNE 19-22 | Grow Your Business Week

Are you ready to take your business to the next level? To attract your ideal clients, stop trading time for dollars, and achieve your big hairy audacious business goals?

Join Career Thought Leaders for a virtual event that will transform your coaching, writing, or brand strategy business. 12+ hours of webinar content, time for networking, and more!

Topics include:

  • Increase Your Impact & Your ROI: The Power of Presence
  • Marketing to Make More Money & Spend Less
  • How to Use LinkedIn to Grow Your Business
  • Land More Clients & Contracts: Sell the Value of Coaching
  • Mastering Your Message: How to Tell Compelling Success Stories
  • Avoid the Commodity Zone: Build a BAD and BOLD Business Brand
  • 6 Keys to Capture Attention on Social Media with Snack-Size Content (Part 1: How to Snackify & Part 2: Snack on This)
  • How to Build Value and Increase Your Revenue
  • How to Write a Bio That Connects
  • Turn Your Expertise into Dollars with a Mini-Course
  • BONUS Session: Hiring & Training Contractors

Speakers include:

  • Valerie Sokolosky
  • Pat Schuler
  • Susan Chritton
  • Jen Lehner
  • Vaneese Johnson
  • Teddy Burriss
  • Cindy Skalicky
  • Tim Athey, PhD
  • Tanya Smith
  • Marie Zimenoff
  • Jessica Hernandez

See the schedule and register today.


CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

  • Share your expertise during an interview on The Career Confidante radio (40,000 listeners and growing!)!

CTL Associates receive discounts on the Master-E-Sessions, conferences, and more! Log in and view the Associates page for details.

Want to get in on the opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!


NCDA Conference | Orlando, FL

As a graduate of the NCDA Leadership Academy, Marie will be on a panel for incoming Leadership Academy members at the NCDA Conference in Orlando June 28-30. CTL Board Member Michelle Carroll will also be presenting at the conference. Please let Marie know if you'll be there as she's always excited to see fellow NCDA-goers (this will be her 10th NCDA conference!).

ICF Converge | Washington, DC

CTL Board Member Susan Chritton will join Marie in running a "Development Lab" at ICF Converge on August 25, 2017, where they will help coaches from around the world clarify their personal brand and create bios to build their coaching practices. If you're planning to attend Converge, watch for more information on how you can join!


Online Brand: Is Online Authenticity Dead? (MUO)
We are all constantly adapting to changing social media expectations for authenticity and professionalism online. This article explores this contradiction – planned authenticity, if you will. A topic we hear about frequently, with a new twist!

Hiring Trends: This Startup Wants All Your Job Interviews to Begin Via Text Message (Quartz Media)
This new company is rolling out a text message platform enabling recruiters to complete screening by text. They are targeting companies who recruit Millennials, but already seeing interest from many other industries.

Leadership: 5 Leadership Mistakes Even the Best Bosses Make (Inc.)
We are all human. This article talks about the five most common mistakes even the best and smartest leaders make and how to address them.

Career: Now There's Proof That Helping Your Coworkers in the Morning Can Ruin Your Day (Fast Company)
Interesting research on fatigue and its impact on our performance, with a bit of practical thrown in to help manage the situation.

Workplace Trends: Three Leadership Roles That Technology Can't Replace (Forbes)
Professionals who want to future-proof their career are looking for key skillsets they need to build. This article shares three important manager functions even the best software cannot fulfill.



Congratulations to Aurore Sun and Marsha Engstrom who earned the Certified Personal Brand Strategist credential from Career Thought Leaders. They are now among an elite group of strategists who use the industry-leading Reach Personal Branding process to help clients extract, express, and exude their brand!

Kudos to Kelly Gadzinski, the latest career professional to earn her Academy Certified Resume Writer (ACRW) credential from the Resume Writing Academy. You have dedicated yourself to becoming one of the best writers in the industry and adding more value for your clients. We are thrilled to have you in the ACRW community, Kelly!

Congratulations to Hilary Agyemang, Mariam Tarantella, Meg Stewart, and Niya Allen who earned their Certified Career Transition Coach (CCTC) credentials. You are all excellent coaches who are dedicated to expanding your knowledge with practical tools to improve outcomes for your clients. Keep up the hard work!

Please email your kudos, upcoming events, or latest happenings to me at so that I can share them with everyone!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)

Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst


Visit the 2017 Calendar of Events for all CTL and RWA events this year.


June 19-27, 2017
CTL Grow Your Business Week

We're bringing you an entire week just focused on your business! Our lineup of more than 12 hours of content includes experts in branding your business, closing sales, creating products, using social media to grow your business, maximizing your website SEO, and much more!! Sessions will run from 11 am ET to 4 pm ET each day. Learn more and register.

August 29, 2017
Certified Personal Brand Strategist Class

Learn the Reach Personal Branding methodology – a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand. Developed by William Arruda and proven with thousands of clients and participants, this methodology is the future of career management and essential to expanding professional and personal success. You will earn 3 certifications: 360Reach Certified Analyst, Certified Personal Brand Strategist, and Social Branding Certified Analyst. Learn more and register.

October 23, 2017
Social Branding Analyst Certification

Unlike most LinkedIn training, our program is built on a platform of personal branding and provides context so coaches can help their clients build an efficient, integrated social media strategy. This innovative certification gives you everything you need to help your clients build stellar LinkedIn profiles and use LinkedIn to expand their thought leadership, build and nurture their network, and do their job better. We've integrated secrets and tips for maximizing the value of LinkedIn and share advice you won't find elsewhere. Learn more and register.

May 1-3, 2018
CTL Conference & Professional Development Symposium Goes to Spain

Mark your calendars now and start planning an international excursion ... our annual exclusive, in-person professional development opportunity (conference) is going global! Career colleagues from Europe are excited to host us in Madrid, Spain, for the 2018 Professional Development Symposium, Thrive: Helping Professionals Navigate a Global, Virtual & Gig Workforce. We'll be planning a group flight and providing a 10-pay registration option so you can spread out your expenses.


July 6 - August 24, 2017, Noon ET
Advanced Job Search Coaching Program

Would you like to add Job Search Coaching to your coaching practice? Joan Runnheim Olson, owner of Pathways Career Success Strategies, LLC and adjunct faculty member with the Institute for Life Coach Training, will be teaching the Advanced Job Search Coaching Program Thursdays from 12-1:30 pm ET. The purpose of this program is to prepare you to coach clients/students to obtain a desired job in their organization of choice. Learn more and register.



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