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Issue 140 | March 31, 2017

"'Why not?' is a slogan for an interesting life."
– Mason Cooley, Late American Educator and Aphorist

Professional Development Institute Regular Registration Ends TODAY

Register Today

CTL Conference Regular Registration Ends Tuesday, April 4

Register Today


  • CTL Conference Updates: Professional Development Institutes & Colleague Discussion Tables
  • CTL Associate News & Opportunities


  • Special Report: Strategies for the 60+ Job Seeker
  • Interviewing: 7 Interview Answers That Make Recruiters Roll Their Eyes
  • Career Advancement: Building a Not-So-Linear Career
  • Social Branding: The Best Times to Publish on LinkedIn
  • International Trends: Malaysian Employers Federation: Local Employers Hesitant to Hire Fresh Grads


  • Colleagues Published in CTL Special Report: Strategies for 60+ Job Seekers


CTL & RWA Events

  • Career Transition Coach Training
  • Social Branding Analyst Certification


Conference News

Professional Development Regular Registration Ends TODAY!

Transform your career services and writing or grow your business through 2-hour professional development institutes on Tuesday, April 18, 2017. Regular registration closes TODAY.

You can choose up to 4 of the 8 in-depth sessions to custom-build a professional development experience that meets your needs, whether you are attending the full conference or just joining us for the day.

See the full session descriptions and presenter bios.

Business Development Sessions:

  • Developing Your Business Brand Story – Vaneese Johnson
  • Beyond Clients: How to Create Products and Programs to Grow Your Business – Vaneese Johnson & Marie Zimenoff
  • Secrets of a Scalable, Fast-Growth Career Practice: How to Leverage Technology to Grow Your Business – Laura Labovich
  • Time to Transform: Working On Your Business Instead of In It (Creating a Solo Business Retreat) – Linda Van Valkenburgh

Coaching & Writing Sessions:

  • Writing Resumes & Social Media Profiles for New Graduates & Young Professionals – Jan Melnik & Catharine Craig
  • Coaching Millennials: Strategies, Tools & Resources for Career Management – Michelle Carroll & Kelli Carroll
  • Coaching for Un-Retirement: Bringing Purpose to Work – Dr. Rich Feller
  • Writing for Managers & Executives: New Ideas, Fresh Resume Formats & Creative Online Career Marketing Strategies – Jan Melnik & Marie Zimenoff

Learn more and register.

Colleague Discussion Tables

On Wednesday and Thursday during the conference, colleagues will have an opportunity to share, learn, and increase their retention during colleague discussion tables. Meet thought leaders in a small-group setting, network, and learn! Topics include:


  • Social Recruiting Deep Dive – Shally Steckerl
  • Diversify Your Practice With Multiple Profit Centers – Jan Melnik
  • Outplacement Services Trends – Laura Labovich
  • Personal Brand Strategies for Leaders: The Secret to Their Success – Susan Chritton
  • Redefining Work-Life Balance for Your Career – Michelle Carroll
  • Creating a Brand that is Bold, Big & Bad – Vaneese Johnson
  • Personal Branding for New Graduates: Launching Meaningful Careers – Alexis Currie


  • The Gamification of the Careers Industry – Dr. Rich Feller
  • Building Your Career Business – Wendy Enelow
  • Modernizing Your Resumes – Louise Kursmark
  • Recruiter Preferences Data Deep Dive – Kimberly Schneiderman
  • Leadership Coaching Trends – Eleanor Bedford
  • Quasi-Resume to 3D Brand Story: Elevate Your LinkedIn Profile – Deb Dib
  • Brain-Friendly Coaching Basics – Susan Whitcomb
  • What No One Tells You About Being an Entrepreneur – Ellen Bartkowiak

Learn more and register for the CTL Conference


CTL Associates, be sure to check the Associates area of the website for details on the following opportunities:

  • Call for contributions for the Special Report on Millennial and Generation Z Careers!

CTL Associates receive discounts on the Master-E-Sessions, conference, and more! Log in and view the Associates page for details.

Want to get in on the opportunities? Join as a CTL Associate today!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!


CTL Special Report: Strategies for the 60+ Job Seeker (Career Thought Leaders)
If you are coaching or writing career collateral for job seekers who are seeking work in their 60s, this report is full of the latest trends and practical tips ... from career colleagues who are leading the way in helping this audience achieve their career goals.

Interviewing: 7 Interview Answers That Make Recruiters Roll Their Eyes (Glassdoor)
Recruiters conduct hundreds or thousands of interviews per year. This means that those unique answers your client has developed ... they've most likely heard them before. This article shares the worst offending cliché answers and what your client should say instead.

Career Advancement: Building a Not-So-Linear Career (Forbes)
If you have clients who feel like what they are good at is different than what they want to do or that because they have student loans they can't afford to do what they really want to do, have them read (or listen) to this inspiring story of Laura Goldberg, CMO at LegalZoom.

Social Branding: The Best Times to Publish on LinkedIn (Business2Community)
If you or your clients are using LinkedIn to build your personal brand or drive inbound traffic for a business, this is a short, interesting read. It includes outcomes of a test one company did to find the best times for publishing content and a few great questions for reviewing your content strategy. Bonus: bookmark this infographic with the new image sizes for LinkedIn and more! Double bonus: join us to learn how to coach your clients in building a social brand!!

International Trends: Malaysian Employers Federation: Local Employers Hesitant to Hire Fresh Grads (Human Resources Online)
Companies in Malaysia are reluctant to hire new graduates due to unrealistic expectations and unwillingness to learn. A good international perspective (not too different than what we hear in the U.S.) and great fodder for coaching ... how will your young clients disprove these fears?



A big thank you to Jan Melnik and Ruth Winden for serving as editors for the inaugural Special Report from the CTL community, Strategies for the 60+ Job Seeker! Congratulations and thank you to all the contributors for sharing their practical tips for career colleagues and job seekers: Laurie Berenson, Nancy Collamer, Wende Gaikema, Debra Ann Matthews, Judith Monaco, Debra O'Reilly, Ruth Pankratz, and Marsha Toy Engstrom.

Please email your kudos, upcoming events, or latest happenings to me at so that I can share them with everyone!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)

Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst


Visit the 2017 Calendar of Events for all CTL and RWA events this year.


April 18–20, 2017
Career Thought Leader Conference & Symposium

Registration is open for the 2017 Career Thought Leader Conference in Baltimore, MD, April 18-20. Tuesday, April 18, will be a day full of in-depth professional development institutes to build your skills in coaching, resume and profile writing, and business development. Wednesday and Thursday, April 19 and 20, will feature recruiting specialists, hiring managers, and HR technology gurus sharing insights to inform our practices and help us better guide clients toward job search success.

Mark the dates on your calendar and watch for more information. CTL Associates, log in to get your discounts.

May 8, 2017, Noon ET
Social Branding Analyst Certification

Unlike most LinkedIn training, our program is built on a platform of personal branding and provides context so coaches can help their clients build an efficient, integrated social media strategy. This innovative certification gives you everything you need to help your clients build stellar LinkedIn profiles and use LinkedIn to expand their thought leadership, build and nurture their network, and do their job better. We've integrated secrets and tips for maximizing the value of LinkedIn and share advice you won't find elsewhere. Learn more and register.



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