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Issue 135 | February 24, 2017

"I'm a success today because I had a friend who believed in me and I didn't have the heart to let him down."
– Abraham Lincoln, 16th President of the United States

Certified Personal Brand Strategist Early Registration Extended!
Registration Closes February 27th



  • Personal Branding Course Registration Ends February 27
  • Professional Development Institutes at the 2017 CTL Conference
  • videoBIO, Thursday Session Highlights & Networking at the 2017 CTL Conference
  • CTL Associate News & Opportunities: New Publishing Opportunity, Deadline 3/3


  • Social Job Search: Facebook is Rolling Out Job Postings and Applications
  • Recruiting Trends: LinkedIn is Changing. And Recruiting Will Never Be The Same.
  • Personal Branding: Thousands Share Their Knowledge Online for Free ... Supercharging Their Careers
  • International Trends: Job Switching Hits 7-Year High in Japan
  • Interviewing: 9 Articles That'll Make You Feel Extra Prepared for Your Interview


  • Colleagues Earn & Renew Prestigious Credentials


  • Certified Personal Brand Strategist Class
  • CTL Associate Quarterly Call with CTL Board
  • Master-E-Session: Coaching Fundamentals
  • Transitioning Clients: Helping Them Transform Interests Into Jobs
  • Career Transition Coach Training
  • Career Thought Leader Conference & Symposium


Personal Branding Course Registration Closes February 27

Professionals are increasingly charged with managing their own careers.

More than ever before, coaching, career services, and professional resume writing are gaining traction as legitimate industries – for the betterment of those in our industry and professionals worldwide (in my humble opinion!).

At the crux of it all is personal branding. The components of personal branding are simple: What is authentic to you that differentiates you from your peers and is relevant and compelling to those who make decisions about you? But getting clarity in these areas and building a strong, unique promise of value isn't easy.

If you missed it, Personal Branding Guru William Arruda and CTL CEO Marie Zimenoff discussed personal branding trends that will impact you and your clients last week. Click here to get the recording.

You'll also learn about the Reach Personal Branding methodology and the unique opportunity to become a Certified Personal Brand Strategist (CPBS). The next CPBS class starts March 7 (with pre-work to complete starting February 28).

Learn more and register.

Professional Development Institutes at the 2017 CTL Conference & Symposium

Transform your career services and writing or grow your business through 2-hour professional development institutes on Tuesday, April 18, 2017.

You can choose up to 4 of the 8 in-depth sessions to custom-build a professional development experience that meets your needs, whether you are attending the full conference or just joining us for the day!

NEW: See the full session descriptions and presenter bios!

Coaching & Writing Sessions:

  1. Writing Resumes & Social Media Profiles for New Graduates & Young Professionals – Jan Melnik & Catherine Craig
  2. Coaching Millennials: Strategies, Tools & Resources for Career Management – Michelle Carroll
  3. Coaching for Un-Retirement: Bringing Purpose to Work – Dr. Rich Feller
  4. Writing for Managers & Executives: New Ideas, Fresh Resume Formats & Creative Online Career Marketing Strategies – Jan Melnik & Marie Zimenoff

Business Development Sessions:

  1. Developing Your Business Brand Story – Vaneese Johnson
  2. Beyond Clients: How to Create Products and Programs to Grow Your Business – Vaneese Johnson & Marie Zimenoff
  3. Secrets of a Scalable, Fast-Growth Career Practice: How to Leverage Technology to Grow Your Business – Laura Labovich
  4. Time to Transform: Working On Your Business Instead of In It – Linda Van Valkenburgh

Learn More and Register

videoBIO, Thursday Session Highlights & Networking at the 2017 CTL Conference

Hyatt Regency Baltimore Inner Harbor
April 18–20, 2017
Learn More

videoBIO to Share Updates on Recruiting Technology & Offer Onsite Video Services

We know the importance of video in building brands for our candidates and our own career advancement. The CEO of videoBIO, Catharine Fennell is going to join us to share how video is infiltrating the hiring process, give insight into the rising use of these technologies, and provide practical tips we can share with candidates. Participants will also have an exclusive opportunity to do an in-person shoot of a video for their own marketing purposes. If you've been dragging your feet on incorporating video, this will be an amazing opportunity! The sign-up information will go out on Monday to those registered for the conference, so if you are planning on joining us in Baltimore, register today.

Highlights of the Thursday Presentations

On Thursday, April 20, we'll hear from career thought leaders and recruiters on topics including personal branding, job search, resume writing, leadership development, and career advancement with short trend presentations and colleague discussions. Speakers include Susan Chritton, Kimberly Schneiderman, Marie Zimenoff, Eleanor Bedford, Leonard Baker, and more!

Leonard Baker is a contract recruiter who has worked with tech giants (Sony, Lockheed, Cisco, Dolby) and Silicon Valley startups (GoPro, Pinger). He has seen the HR technology evolution and its inclusion in the hiring process for a diverse set of companies. As a recruiter, he's connected with thousands of job seekers, getting a first-hand seat to what works and what doesn't. He will share about HR technology and his networking approach – with great tips and scripts for how our candidates approach job search!

Susan Chritton is a Master Personal Brand Strategist, Executive Career Coach, and CTL Personal Brand Certification Trainer. She will be sharing how to build trust virtually – a critical skill for leaders to advance in their careers, job seekers to excel in virtual interviews, and career professionals to build their visibility and business. She'll provide tools you can use immediately to elevate your brand and the career trajectory of each candidate you encounter.

Eleanor Bedford is a leadership development consultant who specializes in helping leaders excel through crises and conflict. In this timely presentation, she will share coaching trends that are emerging as leaders face more complexity and uncertainty in the workplace and the world around them. She will also share a few tools coaches can use to boost clients' resiliency and ability to manage change.

Learn more and register for the CTL Conference.

Networking at the CTL Conference

From the round table discussions with thought leaders to the evening events, the CTL Conference will be brimming with opportunities to network with your colleagues, meet new referral partners, share success secrets and more!

We are bringing back the much-anticipated Harbor Spirit Dinner Cruise! Highlights of the evening include a delicious dinner buffet and non-alcoholic beverages along with a complimentary glass of wine or beer included with your ticket purchase, plus availability of cocktails and other beverages via a full cash bar. You can purchase a cruise ticket when you register for the conference or separately.

Learn more about the conference evening activities.


Welcome New CTL Associates

Welcome to our newest CTL Associates:

Robin Ogden, The Job Prep Coach, California
Jordan Anderson, ProductYou Career Services, New York

CTL Associates be sure to check the Associates area of the website for details on the following opportunities:

  • Publishing books, blogs, and more for an international professional association
  • Sharing your expertise during an interview on The Career Confidante radio (40,000 listeners and growing!)

Log in and view the Associates page for the details!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

Want to get in on the opportunities? Join as a CTL Associate today!


Social Job Search: Facebook is Rolling Out Job Postings and Applications (CNBC)
This is big news in the job search space and has potential to be a game-changer based on Facebook's daily user-base significantly outpacing LinkedIn. Are your clients ready for their Facebook profiles to be a larger part of their job search strategy?

Recruiting Trends: LinkedIn is Changing. And Recruiting Will Never Be The Same. (Recruiting Daily)
The timing for Facebook to roll out its job posting service could not have come at a worse time for LinkedIn. As this article details, recruiters are struggling with the new user interface and fewer free tools. This will be a trend to watch as we coach our clients in using LinkedIn for their job search and personal branding.

Personal Branding: Thousands Share Their Knowledge Online for Free ... Supercharging Their Careers (Business Insider)
If you are working with a candidate looking to change careers, this is a must read! It gives practical steps for participating in community-based websites to cultivate opportunities.

International Trends: Job Switching Hits 7-Year High in Japan (Asian Review)
More than three million Japanese workers changed jobs in 2016 due to a labor shortage and globalization. Read more about these job seekers and the opportunities in Japan to keep up with global workforce trends.

Interviewing: 9 Articles That'll Make You Feel Extra Prepared for Your Interview (The Muse)
This is a must-bookmark compilation of great interviewing advice for your clients! From phone interviews, to questions to expect and questions to ask, these articles offer sound, practical tips.



Congratulations to Kara Becker on earning her Academy Certified Resume Writer (ACRW) credential from the Resume Writing Academy. Through your commitment to learning and applying new resume strategy, writing, and design concepts, you have become one of the top writers in the field. Keep up the great work, Kara!

Congratulations to Don Orlando who renewed his Credentialed Career Manager distinction. Don consistently demonstrates his leadership, expertise, and dedication to continued learning in the careers industry. Thank you for your leadership and generosity in sharing with colleagues and job seekers, Don!

Please email your kudos, upcoming events, or latest happenings to me at so that I can share them with everyone!

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)

Master Resume Writer (MRW)
Credentialed Career Manager (CCM)
Certified Career Transition Coach (CCTC)
Certified Personal Brand Strategist (CPBS)
Certified Social Branding Analyst
360Reach Analyst


Visit the 2017 Calendar of Events for all CTL and RWA events this year.

February 28, 2017
Certified Personal Brand Strategist Class

Learn the Reach Personal Branding methodology – a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand. Developed by William Arruda and proven with thousands of clients and participants, this methodology is the future of career management and essential to expanding professional and personal success. You will earn 2 certifications in this course – 360Reach Certified Analyst and Certified Personal Brand Strategist – and be enrolled in the next Social Branding Certified Analyst class. Learn more and register.

March 13, 2017, Noon ET
CTL Associate Quarterly Call with CTL Board

In this CTL Associate Call, our CTL Board will be leading a discussion about the challenges and opportunities faced by those entering "un-retirement." The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. Take a break from your spring cleaning and dial in! You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.

March 23, 2017, Noon ET
Master-E-Session: Coaching 101: Skills, Assessments & More for Smoother Transitions

If you are new in creating your coaching practice or wanting to be more effective in creating client transformation, this session is for you! We'll be exploring best practices in the coaching process – including coaching agreements, assessments, and coaching skills – for increased confidence, improved outcomes with candidates, and new business opportunities for private practitioners. Learn more and register.

March 24, 2017, Noon ET
Transitioning Clients: Helping Them Transform Interests Into Jobs

This workshop will give you tools to help clients thoroughly explore different career options that emerge after they take a self-assessment and/or identify the factors that matter to them in an ideal job. For Career Coaches and Career Counselors who want to learn new ways to guide students, young adults or mid-career professionals to build lives they love supported by work they enjoy. Participant materials include a practitioner's guide and reproducible worksheets. Day-long session will be held in Boston. Learn more and register.

March 30, 2017, Noon ET
Career Transition Coach Training

Do you wish you had processes to walk candidates through career exploration and transition? Join us for the Certified Career Transition Coach program. This training – used by practitioners in university, community college, workforce, and private practice settings – provides resources and processes and leads you through integrating them into your work so you can coach with more confidence and achieve better outcomes for candidates. Learn more and register.

April 18–20, 2017
Career Thought Leader Conference & Symposium

Registration is open for the 2017 Career Thought Leader Conference in Baltimore, MD, April 18–20. Tuesday, April 18, will be a day full of in-depth professional development institutes to build your skills in coaching, resume and profile writing, and business development. Wednesday and Thursday, April 19 and 20, will feature recruiting specialist, hiring managers, and HR technology gurus sharing insights to inform our practices and help us better guide clients toward job search success.

Mark the dates on your calendar and watch for more information. CTL Associates, log in to get your discounts.

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)

Master Resume Writer (MRW)
Credentialed Career Manager (CCM)



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