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Issue 132 | February 3, 2017

"Inspiration exists, but it must find you working."
– Pablo Picasso, Artist & Poet

Personal Branding Trends Call With Marie Zimenoff and William Arruda
February 8, 1 to 2 pm Eastern
(Register to Access Recording)



  • CTL Welcomes Reach Certified Personal Brand Community
  • Professional Development Institutes at the 2017 CTL Conference
  • Dinner, Dancing & Difference-Making at the 2017 CTL Conference
  • CTL Associate News & Opportunities


  • Leadership: When It Comes to Decision Making at Work, You're (Mostly) No Tom Brady
  • Recruiter Perspective: Even LinkedIn Doesn't Use LinkedIn for Tech Recruiting
  • Job Trends: The Top 25 Companies That Will Let You Work From Home
  • International Workplace: US-Based Indian Professionals Hunt for Jobs Back Home
  • Job Search: How to Avoid Falling into the Fake Job Email Trap


  • Advanced Job Search Coaching Program
  • Personal Branding Trend Call with Marie Zimenoff and William Arruda
  • Dean DeGroot: Bully-Proofing the Workplace for Client Career Success
  • Certified Personal Brand Strategist Class
  • Career Transition Coach Training
  • Master-E-Session: Skills, Assessments & More for Smoother Transitions
  • Transitioning Clients: Helping Them Transform Interests Into Jobs
  • Career Thought Leader Conference & Symposium


CTL Welcomes Reach Certified Personal Brand Community

We are delighted to welcome the Reach Personal Branding certification community to the CTL tribe!

Personal branding is a critical component to job search, career management, and leadership development today. Welcoming the Reach certified professionals into the CTL community will create more valuable opportunities for growing your knowledge and practice.

If you are not familiar with it, the Reach personal branding process, developed by William Arruda, has been proven with thousands of executives and entrepreneurs around the world.

We hope you will take advantage of events we'll be holding in the next few weeks to introduce you to the personal branding process. This will include upcoming webinars with branding experts William Arruda, Deb Dib, and Susan Chritton.

The first of these webinars will be next Wednesday, February 8, with William Arruda. Learn more and register!

We will also be welcoming Reach certified professionals at the CTL conference in Baltimore. We wanted to offer the early registration price for them, and I hate when people do things for new customers and not their loyal customers, so you can take advantage of the early registration price until February 15 as well! Learn more.

The CTL Board and I are excited about this transition and the richness personal branding can bring to your practice – from graduating students differentiating themselves in the marketplace to executives building a distinctive leadership brand.

Please be on the lookout for more important information about this transition.

Professional Development Institutes at the 2017 CTL Conference & Symposium

Transform your career services and writing or grow your business through 2-hour professional development institutes on Tuesday, April 18, 2017.

You can choose up to 4 of the 8 in-depth sessions to custom-build a professional development experience that meets your needs, whether you are attending the full conference or just joining us for the day!

NEW: See the full session descriptions and presenter bios!

Coaching & Writing Sessions:

  1. Writing Resumes & Social Media Profiles for New Graduates & Young Professionals – Jan Melnik
  2. Coaching Millennials: Strategies, Tools & Resources for Career Management – Michelle Carroll
  3. Coaching for Un-Retirement: Bringing Purpose to Work – Dr. Rich Feller
  4. Writing for Managers & Executives: New Ideas, Fresh Resume Formats & Creative Online Career Marketing Strategies – Jan Melnik & Marie Zimenoff

Business Development Sessions:

  1. Developing Your Business Brand Story – Vaneese Johnson
  2. Beyond Clients: How to Create Products and Programs to Grow Your Business – Vaneese Johnson & Marie Zimenoff
  3. Secrets of a Scalable, Fast-Growth Career Practice: How to Leverage Technology to Grow Your Business – Laura Labovich
  4. Time to Transform: Working On Your Business Instead of In It – Linda Van Valkenburgh

Learn More and Register

Dinner, Dancing & Difference-Making at the CTL Conference

Hyatt Regency Baltimore Inner Harbor
April 18–20, 2017
Learn More

As career services providers, coaches, and resume writers, we often wonder what a hiring manager looks for in an interview, what a recruiter wants in a resume, or what our candidate can do to earn a promotion.

The CTL Conference April 18–20 in Baltimore, Maryland, will be an opportunity for career professionals to learn from recruiters, hiring managers, and talent development professionals – the people who have a direct impact on our candidate's job search and career advancement goals!

What is different about the CTL Conference?

The Career Thought Leaders board hand-picks presenters for the CTL Conferences. We search high and low to find experts we know will bring unprecedented value for your investment. We talk about trends, and we also ensure speakers provide practical tools you can use to help your candidates as soon as you return home – rejuvenated, up-to-date, and ready to be even more effective!

Who are the key experts for the 2017 Conference?

On Wednesday, April 19, recruiters Martin Burns and Shally Steckerl will speak about trends in recruiting, social media sourcing, and how candidates can use social media to connect with recruiters during their search. You will also have an opportunity to hear from a panel of hiring professionals and connect with your career colleagues on practitioner trends.

Martin Burns is Strategic Consulting Leader for HireClix, a consumer advertising agency with a focus on recruitment. A long-time practitioner and corporate recruiting leader, he combines significant expertise in strategy, technology, and marketing. His career has included leading, as well as consulting with, recruitment for some of the world's most significant brands. Before making the move to HireClix, he led talent acquisition technology transformation for PwC (PricewaterhouseCoopers). Prior to PwC, he led global recruitment for Mobiquity, a mobile services firm with offices on 4 continents.

Shally Steckerl is a pioneer in talent sourcing. He builds enterprise recruiting engines for Fortune 500 brands to help them find unfindable talent. Shally is sought out by these companies to teach them how to source talent in innovative ways. His background includes serving as a talent sourcing advisor and trainer for Johnson Controls, Akamai Technologies, Netflix, GE, Starwood Hotels, and many more. He was also an internal corporate recruiter for Coca-Cola Enterprises, Inc., Motorola, and others before becoming a consultant.

On Thursday, April 20, we'll hear from career thought leaders and recruiters on topics including personal branding, job search, resume writing, leadership development, and career advancement with short trend presentations and colleague discussions. Speakers include Susan Chritton, Kimberly Schneiderman, Deb Dib, Marie Zimenoff, Leonard Baker, and more!

Leonard Baker is a contract recruiter who has worked with tech giants (Sony, Lockheed, Cisco, Dolby) and Silicon Valley startups (GoPro, Pinger). He uses his "engineering gene" to connect with his recruits and his entrepreneurial business sense to become a trusted advisor for hiring teams. He has seen the HR technology evolution and its inclusion in the hiring process for a diverse set of companies. As a recruiter, he's connected with thousands of job seekers, getting a first-hand seat to what works and what doesn't.

Learn more and register for the CTL Conference.

What about the dinner and dancing?

We are bringing back the much-anticipated Harbor Spirit Dinner Cruise! Highlights of the evening include a delicious dinner buffet and non-alcoholic beverages along with a complimentary glass of wine or beer included with your ticket purchase, plus availability of cocktails and other beverages via a full cash bar. You can purchase a cruise ticket when you register for the conference or separately.

Learn more about the conference evening activities.

CTL Associates, log in for your discount. (Not an Associate? Discover the benefits!)


Welcome New CTL Associates

Welcome to our newest CTL Associate:

Laura Lee Ellen Johnson, Michigan

CTL Associates be sure to check the Associates area of the website for details on the following opportunities:

  • Publishing books, blogs, and more for an international professional association
  • Sharing your expertise during an interview on The Career Confidante radio (40,000 listeners and growing!)

Log in and view the Associates page for the details!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

Want to get in on the opportunities? Join as a CTL Associate today!


Leadership: When It Comes to Decision Making at Work, You're (Mostly) No Tom Brady (Forbes)
Sports nut that I am, I couldn't pass up the chance to share an article related to the big game coming up this weekend (a good read even if you have no interest in the NFL). The gist? How to you know when you have enough experience to know what you're doing, and when you don't.

Recruiter Perspective: Even LinkedIn Doesn't Use LinkedIn for Tech Recruiting (Recruiting Daily)
There's been noise in the recruiting community for a while about the ineffectiveness of LinkedIn for recruiting. Reading past the sarcasm in this post, you can see this recruiter's frustration with the platform is growing. I can't wait to hear what our recruiters have to say about this during the CTL Conference!

Job Trends: The Top 25 Companies That Will Let You Work From Home (CNBC)
According to the Bureau of Labor Statistics (who will also be joining us at the CTL Conference), about 25% of employees did at least some of their work from home in 2015. The data in this article comes from FlexJobs and their annual list of companies with the most postings for "remote-friendly" jobs.

International Workplace: US-Based Indian Professionals Hunt for Jobs Back Home (Economic Times)
Uncertainty about U.S. visa policies has stoked interest in jobs back home for overseas Indians. Regardless of politics, these are important trends for us as career professionals to understand and be ready to assist with.

Job Search: How to Avoid Falling into the Fake Job Email Trap (Asia Net News)
This article provides practical tips for dealing with a growing issue of cybercrime targeting unsuspecting job seekers.


Visit the 2017 Calendar of Events for all CTL and RWA events this year.

February 7, 2017, Noon ET
Advanced Job Search Coaching Program

Would you like to add Job Search Coaching to your coaching practice? Joan Runnheim Olson, owner of Pathways Career Success Strategies, LLC and adjunct faculty member with the Institute for Life Coach Training, will be teaching the Advanced Job Search Coaching Program. The purpose of this program is to prepare you to coach clients/students to obtain a desired job in their organization of choice. Learn more and register.

February 8, 2017, 1 pm ET
Personal Branding Trend Call with Marie Zimenoff and William Arruda

Join Personal Branding Guru William Arruda and CTL CEO Marie Zimenoff for a fun, lively, content-packed session all about personal branding! We'll share important branding trends coaches need to know, information about the new relationship between CTL and the Reach certification community, major changes to LinkedIn that will impact your practice, and how to receive the Social Branding Certification ($797 value) at no cost! We've reserved at least 15 minutes at the end of the call to answer your questions about personal branding. Space is limited. Learn more and register.

February 10, 2017, Noon ET
Dean DeGroot: Bully-Proofing the Workplace for Client Career Success

Numerous studies report that over 25% of employees are bullied at some point in their work life, and nearly 50% will witness bullying. This webinar will define bullying, provide guidance for employees who deal with daily fear from workplace bullying and share approaches with counselors who work with them. Specific interventions to use in the job search and on-the-job will be discussed. Learn more and register.

February 28, 2017
Certified Personal Brand Strategist Class

Learn the Reach Personal Branding methodology – a comprehensive, three-step process for uncovering, communicating, and nurturing your personal brand. Developed by William Arruda and proven with thousands of clients and participants, this methodology is the future of career management and essential to expanding professional and personal success. You will earn 2 certifications in this course – 360Reach Certified Analyst and Certified Personal Brand Strategist – and be enrolled in the next Social Branding Certified Analyst class. Learn more and register.

March 10, 2017, Noon ET
Career Transition Coach Training

Do you wish you had processes to walk candidates through career exploration and transition? Join us for the Certified Career Transition Coach program. This training – used by practitioners in university, community college, workforce, and private practice settings – provides resources and processes and leads you through integrating them into your work so you can coach with more confidence and achieve better outcomes for candidates. Learn more and register.

March 23, 2017, Noon ET
Master-E-Session: Coaching 101: Skills, Assessments & More for Smoother Transitions

If you are new in creating your coaching practice or wanting to be more effective in creating client transformation, this session is for you! We'll be exploring best practices in the coaching process – including coaching agreements, assessments, and coaching skills – for increased confidence, improved outcomes with candidates, and new business opportunities for private practitioners. Learn more and register.

March 24, 2017, Noon ET
Transitioning Clients: Helping Them Transform Interests Into Jobs

This workshop will give you tools to help clients thoroughly explore different career options that emerge after they take a self-assessment and/or identify the factors that matter to them in an ideal job. For Career Coaches and Career Counselors who want to learn new ways to guide students, young adults or mid-career professionals to build lives they love supported by work they enjoy. Participant materials include a practitioner's guide and reproducible worksheets. Day-long session will be held in Boston. Learn more and register.

April 18–20, 2017
Career Thought Leader Conference & Symposium

Registration is open for the 2017 Career Thought Leader Conference in Baltimore, MD, April 18–20. Tuesday, April 18, will be a day full of in-depth professional development institutes to build your skills in coaching, resume and profile writing, and business development. Wednesday and Thursday, April 19 and 20, will feature recruiting specialist, hiring managers, and HR technology gurus sharing insights to inform our practices and help us better guide clients toward job search success.

Mark the dates on your calendar and watch for more information. CTL Associates, log in to get your discounts.

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)

Master Resume Writer (MRW)
Credentialed Career Manager (CCM)



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