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Issue 130 | January 20, 2017

"Great ideas have a very short half-life."
– John M. Shanahan, Creator of Hooked on Phonics

Resume & Profile E-Summit:
Formatting Modern Resumes: Strategy & Design to Win Interviews

January 20, Noon to 2 pm Eastern, PLUS Access to Recording

Recruiter Research, 15+ New Samples, Step-by-Step Design Tips



  • Write Better & Faster: 2 Upcoming Events
  • Professional Development Institutes at the 2017 CTL Conference
  • 2017 CTL Conference Updates
  • CTL Associate News & Opportunities


  • HR Perspective: Top 10 Workplace Trends for 2017
  • Resume Impact: How to Extract Your Key Differentiators
  • Cover Letters: 7 Cover Letters You Wish You Could Write
  • Leadership: 7 Ways to Make Your Job Meaningful Again
  • Career Advancement: How to Turn an Interim Role into a Permanent Job
  • Recruiter Perspective: 3 Steps to Attract & Hire Passive Candidates


  • Resume & Profile E-Summit: Formatting Modern Resumes: Strategy & Distinctive Design to Win Interviews
  • Academy Certified Resume Writer Group Webclass
  • Advanced Job Search Coaching Program
  • Dean DeGroot: Bully-Proofing the Workplace for Client Career Success
  • Master-E-Session: Coaching Fundamentals
  • Career Transition Coach Training
  • CTL Associate Quarterly Call with CTL Board
  • Career Thought Leader Conference & Symposium


Write Better & Faster: 2 Upcoming Events

Join Resume Writing Academy in January to take your writing to the next level!

January 20, 2017 • Resume & Profile E-Summit: Formatting Modern Resumes: Strategy & Distinctive Design to Win Interviews

Modern resume formats score 60% higher with recruiters! Join us as Dr. Cheryl Minnick shares research from recruiters on how hiring managers read. Resume Writing Academy CEO Marie Zimenoff will share new designs from our ACRWs that look great, are easy to read, differentiate candidates, and use professional formatting for ease of use and document stability.

You'll receive a portfolio of resume samples (20 new designs), a formatting checklist, our ATS Guidelines reference guide, PLUS short videos you can access anytime to remember how to use professional formatting elements for designing beautiful Word documents that work for human readers and ATS.

Attend live or get the recording (all who register have access to the recording and videos for life!).

Learn More and Register

January 26, 2017 • Resume Writing Academy Flagship Training Program and ACRW Certification

If you want to take your writing to the next level, join the industry's first and most comprehensive training program! You'll learn how to make strategic decisions to position your candidate, design documents using Microsoft Word (with video feedback on your designs!), write powerful accomplishments, and much more.
Unlike any other program, you'll receive individualized feedback on 5 writing assignments (plus formatting and grammar assignments). Best of all, when you finish your assignments, you will have transformed your writing, gained confidence, improved outcomes for candidates, and earned your ACRW – the most prestigious credential in the industry. Plus, there aren't any memberships to pay for to maintain your certification!

Learn More and Register

Professional Development Institutes at the 2017 CTL Conference & Symposium

Transform your career services and writing or grow your business through 2-hour professional development institutes on Tuesday, April 18, 2017.

You can choose up to 4 of the 8 in-depth sessions to custom-build a professional development experience that meets your needs, whether you are attending the full conference or just joining us for the day!

Learn More and Register

Coaching & Writing Sessions:

  1. Writing Resumes & Social Media Profiles for New Graduates & Young Professionals – Jan Melnik
  2. Coaching Millennials: Strategies, Tools & Resources for Career Management – Michelle Carroll
  3. Coaching for Un-Retirement: Bringing Purpose to Work – Dr. Rich Feller
  4. Writing for Managers & Executives: New Ideas, Fresh Resume Formats & Creative Online Career Marketing Strategies – Jan Melnik & Marie Zimenoff

Business Development Sessions:

  1. Developing Your Business Brand Story – Vaneese Johnson
  2. Beyond Clients: How to Create Products and Programs to Grow Your Business – Vaneese Johnson & Marie Zimenoff
  3. Secrets of a Scalable, Fast-Growth Career Practice: How to Leverage Technology to Grow Your Business – Laura Labovich
  4. Time to Transform: Working On Your Business Instead of In It – Linda Van Valkenburgh

Learn More and Register

CTL 2017 Conference: Turning Hiring Manager Secrets Into Career Successes

Hyatt Regency Baltimore Inner Harbor
April 18–20, 2017
Learn More

As career services providers, coaches, and resume writers, we often wonder what a hiring manager looks for in an interview, what a recruiter wants in a resume, or what our candidate can do to earn a promotion.

The CTL Conference April 18–20 in Baltimore, Maryland, will be an opportunity for career professionals to learn from recruiters, hiring managers, and talent development professionals – the people who have a direct impact on our candidate's job search and career advancement goals!

On Wednesday, April 19, recruiters Martin Burns and Shally Steckerl will speak about trends in recruiting, social media sourcing, and how candidates can use social media to connect with recruiters during their search. You will also have an opportunity to hear from a panel of hiring professionals and connect with your career colleagues on practitioner trends.

Martin Burns is Strategic Consulting Leader for HireClix, a consumer advertising agency with a focus on recruitment. A long-time practitioner and corporate recruiting leader, he combines significant expertise in strategy, technology, and marketing. His career has included leading, as well as consulting with, recruitment for some of the world's most significant brands. Before making the move to HireClix, he led talent acquisition technology transformation for PwC (PricewaterhouseCoopers). Prior to PwC, he led global recruitment for Mobiquity, a mobile services firm with offices on 4 continents.

Shally Steckerl is a pioneer in talent sourcing. He builds enterprise recruiting engines for Fortune 500 brands to help them find unfindable talent. Shally is sought out by these companies to teach them how to source talent in innovative ways. His background includes serving as a talent sourcing advisor and trainer for Johnson Controls, Akamai Technologies, Netflix, GE, Starwood Hotels, and many more. He was also an internal corporate recruiter for Coca-Cola Enterprises, Inc., Motorola, and others before becoming a consultant.

On Thursday, April 20, we'll hear from career thought leaders and recruiters on topics including personal branding, job search, resume writing, leadership development, and career advancement with short trend presentations and colleague discussions. Speakers include Susan Chritton, Kimberly Schneiderman, Deb Dib, Marie Zimenoff, Leonard Baker, and more!

Leonard Baker is a contract recruiter who has worked with tech giants (Sony, Lockheed, Cisco, Dolby) and Silicon Valley startups (GoPro, Pinger). He uses his "engineering gene" to connect with his recruits and his entrepreneurial business sense to become a trusted advisor for hiring teams. He has seen the HR technology evolution and its inclusion in the hiring process for a diverse set of companies. As a recruiter, he's connected with thousands of job seekers, getting a first-hand seat to what works and what doesn't.

Learn More and Register for The CTL Conference

CTL Associates, log in for your discount. (Not an Associate? Discover the benefits!)


Welcome New CTL Associates

Welcome to CTL Associate Organization, Berkeley College! Jasmine Briggs and Kenneth Emeghebo, Berkeley College, New York.

CTL Associates be sure to check the Associates area of the website for details on the following opportunities:

  • Publishing books, blogs, and more for an international professional association
  • Sharing your expertise during an interview on The Career Confidante radio (40,000 listeners and growing!)

Log in and view the Associates page for the details!

Be on the Lookout: Watch for emails from CTL with invitations for various writing, coaching, media, and publishing opportunities. Emails go out to all CTL Associates several times each month, so be sure to check them out!

Want to get in on the opportunities? Join as a CTL Associate today!


HR Perspective: Top 10 Workplace Trends for 2017 (Recruiting Times)
From benefits and retention, to perks and more, this article paints a rosy picture of 2017 for professionals in the US!

Resume Impact: How to Extract Your Key Differentiators (Career Confidante Radio)
Asking great questions and getting powerful stories are the foundation for a captivating resume. In this episode of The Career Confidante Radio, Jan Melnik and Marie Zimenoff discuss how to extract and write accomplishments that differentiate your candidates from the crowd.

Cover Letters: 7 Cover Letters You Wish You Could Write (The Beacon)
Take a break from your work and have a laugh at these cover letters you'll never write. Then, if you want to make your candidates stand out, consider earning your ACRW!

Leadership: 7 Ways to Make Your Job Meaningful Again (Fast Company)
If your clients feel like their job has lost its sense of purpose, this article shares a few tips for getting it back. A great read for individual contributors to grow their careers and leaders to inspire their teams.

Career Advancement: How to Turn and Interim Role into a Permanent Job (Harvard Business Review)
Interim roles can cause a wash of mixed emotions. If you are working with candidates who are or expect to be in interim roles, these quick tips can make sure it is a success.

Recruiter Perspective: 3 Steps to Attract & Hire Passive Candidates (Recruiting Blogs)
What is a passive candidate? Why do recruiters care? How do they find passive candidates? Read this article for these answers and a few insights on how your candidate can be the passive candidate they find.


Visit the 2017 Calendar of Events for all CTL and RWA events this year.

January 20, 2017, Noon ET
Resume & Profile E-Summit: Formatting Modern Resumes: Strategy & Distinctive Design to Win Interviews

You've been asking for new designs and instruction on creating them, so we're delivering! In this Resume & Profile E-Summit, you will see new formats for designing modern resumes that have instant visual appeal and pass through applicant tracking systems – with step-by-step instruction. In addition to the usual E-Summit deliverables of a 2-hour training and samples, we'll provide short videos that walk you through creating stunning, structurally sound documents. Learn more and register.

January 26, 2017, Noon ET
Academy Certified Resume Writer Group Webclass

The ACRW training program is the only program that will transform your writing for more confidence, better candidate outcomes, and increase revenue. Through in-depth training and detailed feedback on 6 writing and formatting assignments, you put strategies into practice and truly learn the art of resume writing. Learn more and register.

February 7, 2017, Noon ET
Advanced Job Search Coaching Program

Would you like to add Job Search Coaching to your coaching practice? Joan Runnheim Olson, owner of Pathways Career Success Strategies, LLC and adjunct faculty member with the Institute for Life Coach Training, will be teaching the Advanced Job Search Coaching Program. The purpose of this program is to prepare you to coach clients/students to obtain a desired job in their organization of choice. Learn more and register.

February 10, 2017, Noon ET
Dean DeGroot: Bully-Proofing the Workplace for Client Career Success

Numerous studies report that over 25% of employees are bullied at some point in their work life, and nearly 50% will witness bullying. This webinar will define bullying, provide guidance for employees who deal with daily fear from workplace bullying and share approaches with counselors who work with them. Specific interventions to use in the job search and on-the-job will be discussed. Learn more and register.

March 2, 2017, Noon ET
Master-E-Session: Coaching Fundamentals

If you are new in creating your coaching practice or wanting to be more effective in creating client transformation, this session is for you! We'll be exploring best practices in each step of the coaching process for increased confidence, improved outcomes with candidates, and new business opportunities for private practitioners. Learn more and register.

March 9, 2017, Noon ET
Career Transition Coach Training

Do you wish you had processes to walk candidates through career exploration and transition? Join us for the Certified Career Transition Coach program. This training – used by practitioners in university, community college, workforce, and private practice settings – provides resources and processes and leads you through integrating them into your work so you can coach with more confidence and achieve better outcomes for candidates. Learn more and register.

March 13, 2017, Noon ET
CTL Associate Quarterly Call with CTL Board

In this CTL Associate Call, our CTL Board will be leading a discussion about the challenges and opportunities faced by those entering "un-retirement." The call is open to all CTL Associates and is a way to help you stay current, learn some new tricks, and share some of your own wealth of information. Take a break from your spring cleaning and dial in! You MUST be an Associate to participate. To read about all of the benefits and opportunities of becoming a CTL Associate ($399 lifetime fee), click here.

April 18–20, 2017
Career Thought Leader Conference & Symposium

Registration is open for the 2017 Career Thought Leader Conference in Baltimore, MD, April 18–20. Tuesday, April 18, will be a day full of in-depth professional development institutes to build your skills in coaching, resume and profile writing, and business development. Wednesday and Thursday, April 19 and 20, will feature recruiting specialist, hiring managers, and HR technology gurus sharing insights to inform our practices and help us better guide clients toward job search success.

Mark the dates on your calendar, watch for more information, and register before the price increases on January 18! CTL Associates log in to get your discounts.

For information about CTL & RWA credentials:

Academy Certified Resume Writer (ACRW)
Academy Certified Profile Writer (ACPW)

Master Resume Writer (MRW)
Credentialed Career Manager (CCM)



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