Hi, I’m Marie Zimenoff, CEO of CTL...
I’m a passionate advocate for career industry professionals and a decades-long practicing career coach myself. I’m so glad you’re here.
The Now, The New & The Next in Careers
Everything you need to help your clients (as well as yourself!) get over the fear of posting on social media and start building an online brand that gets results.
Are you ready to offer your clients a solid social media strategy that allows them to...
...release the barriers that make them insecure about increasing their visibility online?
...stop stressing about becoming an “influencer” with a million followers and start focusing on the right followers to help them achieve their goals?
...stand out from the crowd and build an online brand that’s unique, memorable, and authentic?
...stop worrying about what to post and when to post and develop a process and consistent plan that leads to higher engagement?
(You might even be thinking Hey! I could use all of that for my own business!)
If so, then it’s time to become a Certified Digital Branding Strategist!
Certified Digital Branding Strategists receive:
Live, Interactive Webinars
The program is taught in 5 live, 90-minute webinars where you’ll interact with your course instructors as well as the other course participants, learning best practices in social media as well as how to grow a following online.
(All webinars are recorded in case you cannot attend live.)
Plans and Coursework
You’ll receive plenty of course materials that will help personalize the program for your needs, such as our exclusive LinkedIn pre-work quiz, your own 360Reach Personal Brand Survey, a comprehensive workbook with exercises you can use with clients, a customized checklist and social media action plan, and social branding audit materials.
This isn’t another course that just sits on your hard drive—we’re here to help you implement! You’ll have the opportunity to partner up with a buddy coach, who will provide any help you need to take action on the steps you’re learning in the program. Plus, CTL CEO, Marie Zimenoff, is available to answer any questions you may have.
Accountability & Social Proof
Feel confident that you’re ready to deliver effective LinkedIn coaching to your clients with our end-of-program Learning Confirmation quiz, then show off what you’ve learned! You’ll receive a PDF certificate and logo for your website, plus designation as a Reach Certified Social Branding Analyst.
(There is an annual recertification requirement to maintain your status as a Certified Digital Branding Strategist.)
Continuing Education Credits
This course is approved for 7 ICF CCEs. This includes credit for 1 hour of pre-recorded material you’ll view prior to the first live webinar.
(Please note: We cannot grant partial CCEs.)
The next course starts on October 1, 2020, and includes the following modules:
Clear - October 1
Live Webinar 1
Learn how to coach clients to determine their goals, thought leadership themes, voice, and other personal brand elements that make digital brands stand out.
Captivating - October 8
Live Webinar 2
Discover tools to help you develop consistent messaging and guide clients to create online profiles that captivate and activate their audience.
Consistent - October 15
Live Webinar 3
You’ll learn how to help clients create a strategy they can execute — and overcome the paralyzing feeling of missing out if they aren't on every platform.
Constant - October 22
Live Webinar 4
Uncover how to help clients plan and create content so they never have to wonder what they should post where and when.
Connected - October 29
Live Webinar 5
We'll discuss the leading strategies for engaging with your audience and building communities that will support your client's long-term career or business goals.
Meet Your Instructors
Deb Dib, known as the CEO Coach, cackles with excitement when she talks about personal branding, storytelling, and sharing innovation. In fact, Deb's professional life is defined by innovation—taking her from 20+ years as an executive career writer and personal brand consultant to her latest passion, serving as personal branding and LinkedIn coach/editor/trainer to select clients and careers industry colleagues. Along the way, she helped found NRWA and CTL; co-authored Ditch. Dare. Do! Personal Branding for Executives (with William Arruda); and was honored as the first Dick Bolles’ Parachute Award recipient for “sustained, enduring, and innovative contribution.” Her work and quotes have been featured in 30+ career books and major media including The Wall Street Journal, Forbes.com, and BusinessWeek.com. Deb is passionate about using branding and storytelling to craft fascinating bios and unique profiles that propel connection—that all-important digital handshake. That’s why she’s loved her years of delivering Reach’s cutting-edge Social Branding Analyst training and why she’s thrilled to bring it to CTL.
Marie Zimenoff, CEO of Career Thought Leaders and Resume Writing Academy, knows career services have the power to change lives. She began her professional career as an advisor and recruiter for the Colorado State University mechanical engineering graduate program while completing her Master of Education in Human Resource Studies and Career & Counseling Development. In 2008—the peak of the Great Recession—Marie left the university to start her business. Inspired by a passion to make a difference in the industry, she trains career professionals around the globe in resume writing, career coaching, and business development. She has delivered hundreds of career and leadership development programs, designed curriculum, and provided staff training in workforce, corrections, university, community college, and business environments.